Increased minutage on linear, ad tiers on streaming services and a “screen-neutral” AV approach could present diverse opportunities for broadcasters, agencies and advertisers.
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In brief: Netflix picked both firms to give advertisers assurance that ads are run in the correct spots and views are analyzed according to industry standards.
In brief: Netflix has released a trailer for ‘The Playlist’, a fictionalisation of the founding of Spotify by CEO Daniel Ek.
In brief: The studio will be based in Helsinki, where it will be led by former Zynga VP and GM Marko Latiskka.
Disney+ is no longer expected to overtake the streaming giant for global subscriptions as both platforms prepare to launch an ad-funded tier.
In brief: Netflix has reportedly estimated that its soon-to-launch advertising-supporting tier will reach about 40 million viewers by the third quarter of 2023
In brief: Netflix and Ubisoft will release mobile games for ‘Valiant Hearts’, ‘The Mighty Quest’, and ‘Assassin’s Creed’.
In brief: Netflix’s plan will reportedly include limited targeting, no third-party measurement, and CPM of $65m.
In brief: Snap’s chief business officer Jeremi Gorman and Snap’s VP of ad sales, Americas Peter Naylor will both be making the move over to Netflix
In brief: the mobile game was made in partnership with Ellen Digital Ventures.