In brief: Netflix advertisers can now use DoubleVerify to check that their video ads are safe from fraud and invalid traffic, and are fully viewable.
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The Media Plan: Irn-Bru’s latest campaign uses an integrated video-led media strategy across “key Gen Z focussed” channels.
Disney+ is on track to “reap the most” in additional revenues by 2028, according to a new forecast.
The BBC and ITV dominated the top 10 most-watched titles across all UK channels and services last year.
At the heart of the Netflix phenomenon lurks a serious structural flaw.
Just 4% of existing Netflix subscribers downgraded to its ad-supported tier in December, while under one in five new subscribers chose the cheaper option.
Current chief operating officer Greg Peters will join Ted Sarandos as co-CEO.
The media industry needs to come together to stop the ‘bedrock’ of the TV landscape being eroded.
In brief: Netflix is estimated to have lost 500,000 UK subscribers in 2022 and is expected to lose a further 200,000 subscribers in 2023.
In brief: Netflix is partnering with Nike to stream Nike’s Training Club, a fitness program with over 30 hours of exercise sessions.