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The streaming giant’s ads plan membership has doubled, it said, albeit from an admittedly small base.
As viewers are paying more than ever for TV content, Bob Wootton examines the latest Ofcom consultation on “levelling the playing field” between broadcasters’ ad schedules.
“There is still plenty of SVOD growth left”, global TV trends analysts have suggested amid forecasts that global subscriptions will increase by 400 million by 2028.
Disney+ is forecast to reach more than $11bn in annual advertising revenue within five years — more than Netflix and YouTube combined.
A decline in Netflix customer satisfaction has led to a surge in churn for the streaming giant amid a post-Christmas cull in the UK of video-on-demand services.
Analysis: After a sluggish start, streaming giants Netflix and Disney+ appear to have found limited success with cheaper, ad-funded tiers and subscription hikes.
In brief: Netflix has has 40 games due to launch this year, with another 70 in development with its partners, the streaming giant has announced,
In brief: Netflix advertisers can now use DoubleVerify to check that their video ads are safe from fraud and invalid traffic, and are fully viewable.
The Media Plan: Irn-Bru’s latest campaign uses an integrated video-led media strategy across “key Gen Z focussed” channels.