Advertisers would be well-advised to treat the growing AVOD market as an opportunity akin to broadcast, not just digital.
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In her first industry conference appearance, Netflix’s president of worldwide advertising Jeremi Gorman has urged media buyers to give the streaming giant time as it adapts to the TV measurement and buying system.
In brief: ‘Wednesday’ scored 341.23 million total viewing hours, besting this year’s ‘Stranger Things 4’.
The Disney+ deal will bring the show on the same platform to more than 150 countries and unlock a major investment in centralised marketing efforts.
HSBC is trying to “stop people in their tracks” with an array of targeted social media ads that lay out “horrifying and unexpected” facts about economic abuse.
The most-watched episode of Netflix’s new series of The Crown attracted 2.87 million viewers across all devices for the week beginning 7 November, according to BARB figures.
In brief: the move is an expansion of Netflix’s desire to crack down on password sharing.
In brief: More than one million people watched at least one episode of series five of Netflix’s The Crown on TV sets on Wednesday.
In brief: the live comedy special is set to stream globally “in early 2023”.
Netflix has poached five executives from Amazon, Snap, TikTok, and YouTube as it grows its ad sales team.