In brief: the move is an expansion of Netflix’s desire to crack down on password sharing.
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In brief: More than one million people watched at least one episode of series five of Netflix’s The Crown on TV sets on Wednesday.
In brief: the live comedy special is set to stream globally “in early 2023”.
Netflix has poached five executives from Amazon, Snap, TikTok, and YouTube as it grows its ad sales team.
BARB subscribers can now see overnight and consolidated viewing data for Netflix in the UK.
In brief: SpryFox will be Netflix’s sixth in-house gaming studio following a bevy of acquisitions this year.
ITV CEO Carolyn McCall discussed the launch of ITVX and what’s next for ad-funded TV as Netflix and Disney+ enter the fray.
This is expected to be the first time Netflix discusses the new ad-supported offer and its advertising strategy at a public conference anywhere.
Netflix has long benefited from the illusion that it is a tech company, rather than ‘just’ a media company. History is now repeating itself as the streaming giant prepares to launch an advertising platform.
COO and CPO Greg Peters described the initial demand from advertisers as “very strong” in the company’s earnings call, despite mixed sentiment from some buyers.