Analysis: After a sluggish start, streaming giants Netflix and Disney+ appear to have found limited success with cheaper, ad-funded tiers and subscription hikes.
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In brief: Netflix has has 40 games due to launch this year, with another 70 in development with its partners, the streaming giant has announced,
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The Media Plan: Irn-Bru’s latest campaign uses an integrated video-led media strategy across “key Gen Z focussed” channels.
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The BBC and ITV dominated the top 10 most-watched titles across all UK channels and services last year.
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Just 4% of existing Netflix subscribers downgraded to its ad-supported tier in December, while under one in five new subscribers chose the cheaper option.
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The media industry needs to come together to stop the ‘bedrock’ of the TV landscape being eroded.