Analysis: Netflix is expanding the number of programmatic partners for advertisers beyond its once-exclusive deal with Microsoft, its president of advertising announced at this week’s upfronts.
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Barb Panel Plus will replace Dovetail Fusion and embrace return path and first-party server data.
Now is the time to set standards and rules to avoid the many arguments that will ensue unless we get a grip over who owns what when it comes to AI, writes the editor-in-chief.
Significant new research from Barb and Isba, the array of video content and TV’s proven effectiveness suggest the future is bright.
Kantar’s study found 19.9m British households have at least one paid video streaming service — “virtually flat” on the previous quarter.
The streaming giant’s decision to stop reporting subscriber numbers next year is proof that ad-free media for the masses was always going to be a blip, writes the editor-in-chief.
Rob Collier, head of strategy at MTM, reveals new research that shows Netflix’s recent crackdown on password sharing among users was a success.
Ruth Cartwright says the UK’s set-up for trading TV and video is hampering Sky as it competes with global streaming giants.
Advertisers should place ads before films over documentaries or sitcoms on Netflix, according to new research.
MTM research also found that churn rates remain a concern, with users reporting “content fatigue”.