Advertisers should place ads before films over documentaries or sitcoms on Netflix, according to new research.
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MTM research also found that churn rates remain a concern, with users reporting “content fatigue”.
Host Jack Benjamin welcomes editor-in-chief Omar Oakes and reporter Ella Sagar to examine Thinkbox’s new members, headlines from the consumer ABCs and what is happening with GB News and Ofcom.
Analysis: Media agencies representing advertisers have been clear with streaming companies that they need to sign up to existing structures.
The delay to streaming shows cinema’s power in getting that “big push” for a film, according to Pearl & Dean’s operations chief.
Is it a loose and inaccurate metric or one of the most important we need to be watching?
Barb data showed a drop in UK households with streaming subscriptions, even as streamers are performing strongly on a global level.
The number of UK households with a subscription VOD service decreased by half a million quarter on quarter, according to Barb’s latest data.
Analysis: Broadcasters huddle to take on Big Tech for global sports rights which are set to become even more costly in the coming years.
VOD household penetration globally increased in Q4 2023, partially down to ad-funded tiers on platforms like Netflix, according to new research.