AppNexus, the real-time online ad platform, is to acquire Xaxis’ ad-serving technology as part of a strategic deal to boost WPP’s programmatic offering, it has been announced.
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Jason Mander, head of trends at GlobalWebIndex, looks at how TV viewing habits are changing across the globe.
Have we got millennials all wrong? Initiative’s international research director, Hanna Chalmers, showcases the findings of a new study that suggests young people are not all selfie-obsessed narcissists.
How can we develop a real understanding of where tablet devices fit into the media habits of the nation?
From today, Apple TV users in the UK will have access to all NOW TV programming – both live and on-demand – with the arrival of the NOW TV Entertainment Month Pass and Sky Movies Month Pass.
Monday night saw Liverpool’s favourite success story continue apace as doe-eyed cheeky hopeful Cilla (ITV, 9pm) got her first taste of success in the second episode of writer Jeff Pope’s odyssey.
The world’s largest global food and beverage companies have strengthened their common commitments on responsible marketing to children – from media coverage to marketing techniques.
Last night saw the long-awaited return of the aristocratic Crawley family as viewers around the country, starved of high-born scandal, flocked to their sets to feverishly welcome back Downton Abbey (ITV, 9pm).
In trying to understand why there are hardly any digital agencies on the short-list for the IPA’s Effectiveness awards, Dominic Mills has seriously ruffled some feathers.
The rapid development of digital advertising technology will help the global advertising market grow 5.3% in 2014, up from 3.9% in 2013, according to the latest ZenithOptomedia ad expenditure forecasts (includes UK data)