The new automated trading platform aims to provide clients with a “holistic” view of the global programmatic marketplace, and will be plugged into all major demand side platforms.
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Netflix currently has 54 million subscribers across the globe, with international subscriptions seeing exponential growth over the last year.
At this year’s IBC, broadcasters admitted that they were rubbish at innovation – but they’re doing themselves down argues Raymond Snoddy, who cites a whole host of reasons why they’re wrong.
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Based in Boston, privately held Nexage automates the buying and selling of mobile advertising and will help meet the agency and advertiser demand placed on Millennial Media to provide a full programmatic marketplace.
Helen Nassey joins ISBA from Quidco, and will be responsible for media relations, content creation and digital channels.
Tuesday night saw the BBC offer up an automotive-themed evening across both terrestrial stations, with the launch of a brand new dark drama series anda documentary about a motorway.
Metro has announced a three-month partnership with Google Play to create a brand new double-page feature which will run every Wednesday in the recently launched entertainment section, Scene.
Starbucks, Cadbury, Channel 4, Rimmel, Estee Lauder and Waitrose are to become the first brands to roll-out advertising across UK Instagram feeds.