As ad agencies are warned they are needlessly developing apps in their quest to reach mobile audiences, Jon Wilkins outlines his thoughts on the challenges and solutions to getting it right.
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If anyone in adland ever wonders why they are held in such low regard by the population, this is why, says Dominic Mills.
As part of an ongoing strategy to drive innovation via partnerships with tech start-ups, Sky has today announced a $500,000 investment in Pluto.TV.
The news has triggered a strategic review to scope OMC’s future, to be led by Mark Craze, formerly Group CEO of Havas Media.
Citing a test case with Ikea, Facebook’s managing director, UK and Ireland, has urged agencies and brands to understand the “different degrees of personalisation”.
Too many ad agencies are needlessly developing apps in their quest to reach mobile audiences, when they often have neither the skills nor the financial inclination to do the job properly, the industry has been warned.
The weekend kicked off by heralding the return of an old schedule favourite as Inspector Morse’s former minion made an unexpected comeback for a brand new series of Lewis (ITV, 9pm).
The Financial Times recorded the highest increase in circulation last month, whilst the Sun on Sunday sees another decline despite strong sales.
The final episode of BBC One’s genealogical crying show Who Do You Think You Are? (9pm) aired last night, with the end of the 11th series continuing to secure its usually solid audience despite delivering more of the same.
Programmatic is here to stay – but in order to drive our industry forward, we need to ensure we are equipped with the necessary skills and knowledge to turn this revolutionary form of advertising into our greatest asset.