Wayne Blodwell joins the agency from Group M’s buying company, Xaxis, where he developed programmatic strategies for direct response and brand advertisers across the MediaCom portfolio.
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According to August’s data a whopping 61% of those online were over the age of 35, translating to 23.9 million users.
Will iPhone 6 see Apple regain ground on Android for serving mobile ad impressions? Millennial Media’s Zac Pinkham investigates.
BT Sport has launched a new service to provide viewers with additional content alongside programming already offered on BT Sport 1, 2 and ESPN.
As Research the Media’s Richard Marks surveys the fallout from the Scottish referendum, he notes that political polling also has important lessons that apply to the challenges of measuring media behaviour.
As Apple launches its much-anticipated iPhone 6 model today, Simon Andrews, founder of Addictive!, looks at what else has been going on for the tech giant over the last week.
Yahoo’s Piers North and Jenny Thomson will join the publisher’s commercial division, reporting to chief revenue officer James Wildman.
There was a mixed bag of a results online newsbrands in August, with the biggest losses outweighing the gains.
For the very first time the National Readership Survey is able to show the reach of magazine brands across not only print and PC, but also mobile and tablet.
In an industry first, the NRS is now able to report newsbrand readership figures with the addition of mobile and tablet data to print and PC.