Programmatic is here to stay – but in order to drive our industry forward, we need to ensure we are equipped with the necessary skills and knowledge to turn this revolutionary form of advertising into our greatest asset.
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This week’s winner is no stranger to winning over readers; however, this time has employed some super sneaky supermarket tactics to do so…
ITV has announced the launch of a updated ITV Player app across iOS, Android and Windows Phone 8 devices.
The new team, which will consist of 11 senior staff members, will be responsible for refining and rolling out new board strategies directly into the agency.
The number of children who personally own a tablet has almost doubled year on year, according to new research from Ofcom – and it’s changing how they engage with other media.
After ten long weeks of frantic baking, difficult-to-digest puns and a lot of pastry-related stress, last night brought the finale of The Great British Bake Off (BBC One, 8pm).
Now that Viacom has sealed its £450m deal for Channel 5 – what does it plan on doing to shake things up in the UK? Raymond Snoddy hears from the company’s CEO, Philippe Dauman.
Future Fusion will combine the staff of FuturePlus and NGIN and picks up existing clients including Sony Mobile, EE, Microsoft Xbox, HP, Tesco and Virgin Holidays.
The latest Screen Life research from Thinkbox has revealed that viewers pay more attention to advertising than they think – and the longer people watch TV, the more likely the are to explicitly recall an ad.
Developed with the aim of putting mobile “at the heart” of the TV experience, EE TV will allow users to watch programmes on their main TV set, as well as up to three smartphones or tablets at the same time, anywhere in the home.