Facebook has launched a new advertising network that will serve ads to third-party mobile apps – the first time that the social media giant has helped app developers monetise “in a serious way on mobile.”
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Last night BBC One’s Panorama (9pm) helped traumatise the midweek prime time audience with its latest shocking expose on some particularly worrying care facilities.
Paxman told the BBC of his decision last summer, but with the appointment of a new editor and following the Jimmy Savile scandal, agreed to stay to help the new team bed down.
Good Morning Britain and London Live have started out suffering in the television ratings, writes Raymond Snoddy – can there be any chance to win audiences over?
The driving force behind this new-fashioned name for an old-fashioned endeavour, however poorly articulated by the tag, could represent a real opportunity for publishers, says Peter Houston, founder of Flipping Pages Media.
Lumping tablet and smartphone reporting into ‘mobile’ is frustrating, but the success of tablets as a platform in their own right will hopefully see things change this year, says InSkin Media’s Dominic Tillson.
According to analysts, BSkyB lost approximately 5,000 TV subs between December 2013 and March 2014 – the first quarterly fall since 1999.
In the second of our exclusive articles digging deeper into the latest Advertising Association/Warc Expenditure Report, Suzy Young, Warc’s data and journals director, looks at the resilience of the traditional TV spot.
BBC’s Breakfast (6am) show somehow managed to remain unsullied by the flashy commercial experience on the other side.
A new report reveals that a many marketers are not trained in marketing performance and ROI – so no wonder the average boardroom is ill-informed and financially illiterate regarding the value of advertising, writes David Brennan.