As a report into the BBC’s handling of the £100 million failed DMI nears publication, Raymond Snoddy examines other mismanaged and costly failures under Mark Thompson’s governance.
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The sharing economy – that sees goods swapped or leased – is now a well-established and growing phenomenon – yet its consumer-to-consumer nature means businesses are being cut out of the loop. What does this mean for brands?
The new platform enables consumers to buy products immediately after watching an online video ad.
Kantar Media’s Anna Gunn uses the latest TGI findings to examine the middle classes’s growing love affair with Aldi and Lidl – and how best to target them.
Ahead of MediaTel’s CES Debrief in January, the event’s chair, Graham Lovelace, takes a look at what we might expect – and what the implications might be for advertisers, agencies and media owners.
YouGov predicts that more than 20 million are likely to have a tablet after the festive and sales period.
Tuesday’s television line-up saw audience interest peak in the early evening as the nation’s favourite second-rate soaps had a chance to shine.
From Tuesday, a small number of people will see video ads for the film ‘Divergent’ begin playing as they come into view in their newsfeed either on a mobile device or a desktop.
Speaking at Variety’s Dealmakers Breakfast in LA, Microsoft’s entertainment and digital media president said that the company hopes to have something ready for the first or second quarter of the year.
The Digital Trading Standards Group releases guidelines to ensure online display advertising is less likely to be associated with inappropriate or illegal content.