Bad behaviour could be costing advertisers money when it comes to media, says David Indo, co-founder of ID Comms. So how can we identify the behaviours that destroy value?
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The problem for advertisers trying to personalise their messages is that they think they know the ‘you’ they’re chasing, says Dominic Mills – but the more they chase the real ‘you’, the more they risk getting it wrong.
Channel 4 and Microsoft Xbox Entertainment Studios have announced a co-production deal for a new original series based on the Swedish sci-fi drama, Real Humans.
Game of Thrones leads The Walking Dead as the most illegally downloaded TV show internationally in the early part of 2014, according to new data from Irdeto.
Delia Bushell is to become the new managing director of BT TV and Sport, after spending the past 14 years at BSkyB and Sky Italia.
Global advertising spend growth is forecast to rise from 3.9% in 2013 to 5.5% in 2014, with television set to benefit in particular, according to ZenithOptimedia.
The BBC Trust has approved proposals to extend the catch-up window for programmes on BBC iPlayer from seven to 30 days.
A session on London Live looked at challenged businesses, successes and failures.
Sunday brought a whole new barrel of tricks with the agricultural anarchy of Countryfile bagging Saturday and Sunday’s biggest average audience.
The Big London Debate took the audience for a lively canter through the capital’s challenges and USPs.