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The use of digital screens in the outdoor market is set to deliver some stunning new opportunities for both brands and consumers, says Primesight’s Lee Anderson

The agreement is to become the first time media planners will be able to examine how their clients’ TV advertising campaigns perform among the Mosaic lifestyle groups, and give further insight into programme profiles.

This week saw the Media Research Group’s annual conference take place, pulling together the best research the industry has seen over the past twelve months into one packed day.

The third episode of the thrilling expose saw Wallace once again snoop around various supermarkets in his typically feigned authoritative manner, sharing with viewers many startling revelations.

Speaking to Forbes on Wednesday, CEO Bill Wise said: “We are absolutely preparing ourselves for an IPO.”

New research finds that UK shoppers trust online retailers more than shoppers in other countries and have greater confidence in the security of the sites they buy from.

Four out of five UK Smart TV owners have enabled their device to connect to the internet, the latest research from Ofcom shows.

Led by Hearst’s group revenue director, Max Raven, the new structure will have a stronger focus on existing and developing customers, alongside collaborative partnerships.

Drawing on assumption and speculation, the confident drama decided that caution be dammed and pretty much filled in all the blanks that so many have spent decades pondering over.

In our exclusive video, hear from leading trading desk experts as they discuss the future of programmatic, with views from VivaKi, Annalect Markets, Mediaocean, MediaSense and Videology.