BT will be the first pay-TV provider in the UK to offer movies to buy-to-keep as well as rent.
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Google is to start periodically auditing YouTube videos in a bid to clamp down on “fraudulent views”.
As advertisers seek to move from ‘served’ to ‘viewable’ ad impressions, ABC has today launched a viewability certification programme to raise transparency on what viewability products do.
TalkTalk’s latest interim management statement reveals that the company added 175,000 TV customers in the third quarter, taking its total customer base to 732,000.
Greg Grimmer is to join the panel for MediaTel’s second annual Connected Consumer Awards, celebrating those pioneering new advertising and other commercial opportunities powered by innovation.
Brands are set to act more like publishers and media owners as the drive to produce branded content naturally evolves, according to Unilever’s Hamish Priest.
Channel 4’s database of unique registered viewers includes one in two of all 16-24 year olds in the UK.
High-end audio visual chicanery is no longer the sole preserve of advertisers with the deepest pockets, says ISBA’s Bob Wootton. Easily-accessible tech has democratised content creation – but is this entirely for the good?
Just one day after being narrowly beaten by rival soap Emmerdale, Tuesday night saw EastEnders rise from the ashes of defeat, brush itself off and pull the day’s biggest audience into its vortex of entertaining misery.
Smartphone and tablet web browsing is commonplace, yet many publishers still haven’t made the move to mobile, says Vibrant Media’s Fiona Salmon. Here, she explains why they really cannot afford to miss the boat.
