In the face of falling market share, Budweiser employed neuroscientists to help fine-tune its TV advertising to make it more emotionally engaging. The insights it revealed are fascinating – but did it work?
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Millward Brown’s AdReaction study is the first in the world to reveal the use, behaviour and receptivity to advertising of multi-screen users.
The average US Millennial spent 18 hours a day interacting with various media, with browsing the internet and social networking the top two activities.
Premium Video Ads are designed to reach a large audience with “high-quality sight, sound and motion,” and are purchased in a similar way to how advertisers buy and measure ads on TV.
Saturday saw rugby fans bid farewell to a sporting legend as Brian O’Driscoll played his final international rugby match, securing a peak audience of 6.2 million.
Forever Sports will be available to buy for £2 from Tuesday, and is to become the biggest new paid-for men’s magazine launch since 2004.
It would be pointless to argue that mobile isn’t mainstream, says Simon Andrews, founder of Addictive! – but for brands, there is still a long way to go…
In our new multi-screen world, TV remains unseated from its advertising throne – in part because brand marketers are struggling to find the right strategies to reach the new “connected consumer”, industry heard on Wednesday.
A new study from Google reveals that 32% of Brits make a purchase every month on their mobile.
Thursday brought a suspiciously quiet night for UK television audiences, with the biggest show of the day being watched by less than 6 million people.