Branded content is at the forefront of the competitive magazine market, says the CMA’s Clare Hill – but how did this happen, and where does it go next?
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It’s absolutely huge in the US – but content marketing is still new territory for many in the UK. Newsline asked Kayvan Salmanpour, international MD of NewsCred to explain how he sees the market evolving this side of the pond…
Radio 1’s head of music confirmed the move at an industry event on Monday.
The number of US households receiving entertainment services such as Netflix and Pandora via an Internet TV was up 19% year on year in January 2013
Is using social media during the TV break a good thing for advertising, or merely a competitive distraction? Media Native’s David Brennan looks at some compelling new evidence…
From next year, only Sky Sports subscribers will be able to watch the world’s top four domestic Twenty20 cricket competitions.
According to research from Statista, 60% of global web traffic is automated – made up of ‘good bots’, hackers and spam bots.
The data also shows clear signs of binge viewing, with the figure peaking for the second episode.
TV accounted for 98.5% of total viewing in 2013, with the average person watching almost four hours of programming a day, according to new research from Thinkbox and BARB.
Has Dominic Mills gone soft? Advertisers branding their charity, environmental or Big Society credentials used to enrage him, but the latest Innocent campaign has made him change his tune. What’s going on?