More Newsline articles

Digital State: How the Internet is Changing Everything, for which two Newsline columnists have contributed, has been nominated for Marketing Book of the Year.

Sky IQ’s Emma Holden explains why there is no need to choose between long-term communications and short-term wins when it comes to TV advertising.

Facebook turns 10 today, and while nobody was using the social media platform on their Nokia 3310s back in 2004, last year mobile accounted for more than half of the social network’s ad revenue.

Industry is wrongly confusing ‘programmatic’ with ‘real time bidding’, says Videology’s Jana Eisenstein – and the misuse of the terms is needlessly driving business away.

The Big Benefits Row featured intellectual luminaries such as Matthew Wright and the ever-lovely Kate Hopkins, just to prove to the nation that Channel 5 can ‘do’ debate.

MediaTel announces the final line-up to Thursday’s Video Upfronts, with late editions including YouTube sensation Callux, Liquid Thread’s Rupert Britton and Spirit Digital Media’s Peter Cowley.

The platform will offer ‘native’ advertising across all channels, alongside standard display ads, in a bid to allow commercial partners to speak directly to the consumer in an “authentic and meaningful” way.

Freesat has announced strong results for the final quarter of 2013, adding 31,000 homes and bringing total households served to over 1.8 million.

There seems to be a growing body of opinion that mass marketing – and the waste that comes with it – is the way to go, says Dominic Mills – The trouble is that none of this fits well with the drive for accountability.

Newsline has captured the thoughts of experts on the role of data and metrics in television advertising – and asks what the future has in store.