Mobile advertisers in the UK spend more trying to reach each mobile internet user than anywhere else in the world, according to new estimates by eMarketer.
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Despite reaching a record amount of users in the preceding months, November brought a fall in the UK’s online population.Even the onset of the festive period and the online panic buying that comes with it couldn’t stop the overall number of people going online from falling.A month on month drop of 868,000 users saw the… Continue reading UKOM Data Report: November 2012
Last night Channel 5 launched the grubby jewel in their scheduling crown as the latest series of Celebrity Big Brother was unleashed upon the nation.
During the whole festive period the iPlayer app was downloaded nearly one million times – with almost 300,000 downloads on Christmas Day alone – and by the end of 2012 the iPlayer app had been downloaded nearly 13 million times.
Building on the success of its Smart TVs with Google TV, LG Electronics is expanding its 2013 Google TV line-up to seven models in five screen sizes for 2013 – including premium models featuring LG’s popular cinema screen design.The extended LG Google TV lineup, which will be officially introduced at this month’s 2013 International CES… Continue reading LG Expands Google TV Line-Up For 2013
There are now more than one hundred million smart TVs installed in homes worldwide, according to new research from Strategy Analytics’ Connected Home Devices service.By the end of 2012, the global installed base of smart TVs had reached 104 million says the report, and in leading markets, like the US, household penetration now exceeds 20%.… Continue reading 100 million smart TVs now installed worldwide
According to a report by Greencrest, who analyse companies they think are close to floating on the stock exchange, Twitter’s immense value has inflated further by speculation that Apple is interested in acquiring the company.
The brand new year has already seen the return of a few of 2012’s favourite shows and last night was no exception.
From MediaPost Blogs.“What is a real, successful YouTube view?” asks Richard Spalding, CEO of The 7th Chamber, on MediaPost’s Online Video Insider this week.“This is a question we are asked by clients all the time,” he says, “unfortunately – like most other online measurement questions – there isn’t one standard answer that has been largely… Continue reading What’s a YouTube view really worth?
Prospects for the marketing and advertising industry are looking up after a study of SMEs in the sector found that around two thirds expect growth in 2013.