The results of a new study suggest that brands should invest in online video as it “maps engagement, sharing and purchase behaviours.”
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Forget all the dodgy opinion polls, petitions and the ceaseless whining of Hacked Off. We have now got to the heart of the matter and there is more than a decent chance that Leveson could, against all the odds, turn out well for both the press and the public, says Raymond Snoddy.
Tuesday night brought us the latest UEFA Champions League game courtesy of ITV1. Adrian Chiles and his happy face brought us pre match analysis at 7:30pm with the help of Gareth Southgate and permagrump Roy Keane.The Group B face-off between Olympiakos and Arsenal kicked off 15 minutes later, live from Karaiskakis Stadium in Athens.After 38… Continue reading TV Overnights: Shirley’s agressive freak out nets 7.7m for BBC One
BT Vision has signed a contract with Universal Networks International, the international channels division of NBCUniversal. This will see leading channel brands, Universal Channel, Syfy and E! Entertainment added to its linear line-up, which will launch in the coming weeks.The three channels will be streamed live and, early in 2013, BT Vision customers will also… Continue reading Universal Channel, SYFY and E! Channels to launch on BT Vision
Bold, brash, big headed and bravely going where everyone else fears to tread, the Managing Director of Mail Newspapers, Guy Zitter, has been calling the shots down in Derry Street since most media buyers were still in short trousers – and the years haven’t mellowed him.
Providing evidence-based recommendations for businesses on how best to approach investment in advertising, the findings concludes that stirring consumers’ emotions as well as providing highly creative advertising will always bring in the highest profits.
Jon Block, Controller of commercial digital products at ITV introduced a series of new advertising initiatives around ITV and ITV Player at Future of TV Advertising Forum.
ZenithOptimedia has downgraded its 2013 overall market growth prediction to 2.5%, after revising down every medium except cinema.
The BBC has launched Connected Red Button, reinventing the BBC’s hugely popular red button service for the future by effortlessly bringing TV, radio and online content together in the simplest possible way.
“Please welcome…AMANDA HOLDEN!”If that phrase sent a shiver through your nervous system, then last night’s main attraction might have sent you in to anaphylactic shock.The 100th Royal Variety Performance (ITV1, 7:30pm) saw the frothy crème of the entertainment world gather under one roof, all eager to perform for recognition. The centenary saw the show move… Continue reading TV Overnights: Britain’s Got Talent advert nets 8m viewers for ITV1