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Decipher’s media research group DMR has launched MediaBug, a quantitative research tool that offers a unique perspective on the evolution of media consumption in the UK. The bi-annual tracker is aimed at broadcasters, media agencies, TV platforms, content distributors and ad networks and is an essential tool in understanding how new technologies and services are… Continue reading DMR launches ‘MediaBug’ to track the evolution of UK media consumption

What is Big Data? Everyone’s got it, it seems. But where does it come from, what does it say, and what exactly should we be doing with it? By Joe Lewis, Research Manager, BARB

EE has announced that 4G will be switched on in a further 17 towns and cities across the country by March 2013. As well as investing in bringing superfast mobile to new areas around the UK, network density is being rapidly increased in existing 4G launch cities to continue to improve the speed and reach of the UK’s first 4G network.

Through a combination of financial challenges and digital savvy, never before have Marketing Directors in every sector faced a more well-resourced, more hard-to-penetrate generation.

YouView has launched a free app, marking its first foray into companion devices.

Carla Connor has been wasting no time getting back in to the swing of things on Coronation Street (7:30pm).The troubled brunette has only been back on the cobbles for three days and she’s already had a screaming brawl outside the factory. It must have been a Wednesday.Peter and Carla’s time in the exotic US of… Continue reading TV Overnights: double soapy goodness results in strong evening for ITV1

Millward Brown’s Futures Group believes that the emergence of “mobile as remote” will make it a central pillar of smart communication plans; that omnichannel marketing will help brands build on meaningful moments of engagement, and that social TV will grow up and become part of the narrative rather than a conversation about the narrative.

We know that many consumers are under financial pressure and households’ Christmas expenditure on food and drink will be down a considerable 8%. The question is, which supermarkets will be impacted most? By Steve Smith, Starcom MediaVest.

The editor of The Times, James Harding, has resigned saying that it has been made clear to him that News Corporation would like to appoint a new editor.

All of Britain’s broadcasters, including the BBC, without hesitation broadcast and highlighted the embarrassing call to Jacintha Saldanha without ever presumably pausing to ask whether any permission had been granted. Here’s where the blame should spread wider. Much wider.