The early adopter vanguard of tablets has been swiftly followed by the late majority wave, says Greg Grimmer. So what does it mean for advertising agencies and publishers?
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For the latest Cross-Platform Report Nielsen has, for the first time, studied American viewer’s catch-up habits beyond the standard seven day period.The study, which covers Q3 2012, states that live broadcast TV still accounts for 87% of viewing but there was an unexpectedly higher amount of people watching recorded material beyond the seven day period.Content… Continue reading Latest Nielsen study reveals that live TV still dominates American viewing habits
Kinetic Worldwide, one of the global leaders of planning and buying Out of Home media, has announced the appointment of Stuart Taylor as CEO for the UK.
Figures published by the British Video Association show a massive rise of 49% in viewers’ spend on digital video entertainment during 2012. With over 40 digital services available offering a range of options for consumers to download and stream video entertainment on connected devices, the digital market is now estimated by IHS Screen Digest to… Continue reading Digital video spend soars as screens get connected
Channel 4, Group M and, most importantly, its clients, will be mighty relieved the trading dispute between the broadcaster and the media agency was resolved last week – but such high-profile stand-offs make a nonsense of media agency claims about the importance of strategic and channel planning.
In its final weekend before the major rebrand, Coronation Street, Mr. Selfridge and Dancing on Ice all helped ITV1 steer a clear path to victory
ITV’s rebrand goes live today – across all five ITV channels in the UK, six ITV Studios production offices around the world, and ITV Studios distribution arm, ITV Studios Global Entertainment.
There has been much online speculation over the last week about a “major announcement” from Facebook, due later today. Could it really be a search engine to rival Google?
Media management company Red Bee Media has announced a multi-year deal with Samsung to provide rich metadata services for Samsung’s new range of Smart TVs across 13 European countries.The deal will see Red Bee Media provide rich EPG content, including localised programme descriptions and images, to power content discovery for over 2,500 channels in 23… Continue reading Red Bee to provide rich metadata for Samsung Smart TVs
According to Strategy Analytics’ estimates, 2% of UK homes can now be classified as ‘smart’ and revenues from related hardware, services and installation fees will exceed $0.5B in 2012 and grow to over $1.5B by 2017.The market for smart home systems and services in the UK is poised for growth and is set to become… Continue reading 2% of UK homes classified ‘smart’