Three new approaches are making online marketing campaigns more efficient and effective – and when all three are combined intelligently, the effectiveness increases exponentially.
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Commercial terrestrial television channels have seen their advertising revenues continue to decline with new data showing another fall in network revenues.
An Ofcom study has exposed that nearly half of those surveyed (47%) were unsure whether the content they accessed online was legal.The report, entitled Online copyright infringement tracker benchmark study Q3 2012, also revealed that 16% of those surveyed believed they downloaded illegal content, in a three month period this year. The report details the… Continue reading Half of UK internet users unsure of legality of downloaded content
BBC’s Strictly continued to dominate the weekend, although ITV’s I’m a Celebrity wasn’t too far behind in the race. Meanwhile, The X Factor (while it’s a far way off from being dragged around the back and shot) seems to be trapped in the stalls from the off.
Total Ltd. sue YouView for infringement of ‘YOUR VIEW’ trade mark and seek an injunction limiting use of the ‘youview’ brand
Christmas: a festival based on a myth where social norms are lubricated by dishonesty – and, of course, Christmas advertising has traditionally reflected this. So how have advertisers judged the national mood this year?
The popular American e-reader Nook has set its sights on the UK market, with two version of the Barnes & Noble device now available.Consumers can now purchase the Nook HD 7-inch tablet and the Nook HD+ 9-inch device from a range of retailers and online. Both Nooks come with Bluetooth and WiFi, as well as… Continue reading Barnes and Noble’s e-reader hits UK stores
The UK is the world leader in dual screening with over 70% of UK tablet owners using them while watching TV, according to research showcased at the MRG Conference.
Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.
A week after Nintendo unintentionally announced a delay to it’s TVii service for the Wii U, two major OTT giants have surprised many by launching apps for the new console.Hulu and Amazon Instant have added their services to the Nintendo eShop, offering owners the access to tens of thousands of TV shows and films.The Wii… Continue reading Amazon Instant and Hulu launches on Wii U