Simon Cox, vice-president and head, Turner Media Innovations, EMEA has said that TV advertising will increasingly be based around content in its own right rather than take the form of the traditional 30-second spot.Speaking at last week’s Future TV Advertising conference in London, Cox said that advertising in the future could increasingly take the form… Continue reading The future of advertising will be content-based
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Consumers in the UK are changing the way they view TV and video content by increasingly taking control of how, when, and where they view it, according to a new survey released by Accenture.About half (48%) of consumers surveyed in Accenture’s Pulse of Media Consumer Survey are viewing over-the-top (OTT) video through a broadband connection… Continue reading Nearly half of UK consumers view OTT content
Global ad expenditure will grow 4.1% in 2013, reaching US$518 billion by the end of the year according to new data from ZenithOptimedia.
David Brennan, Founder of Media Native, fails miserably to capture those magic OMG! moments that real creative advertising can inspire. What’s going on?
The weekend brought us more of the same juggernaut reality TV shows, although at least one of them had the decency to wrap it up while it still had a prime time audience.
Mark Brandon, Virgin Media’s commercial director, said last week that the company’s targeted advertising trial rollout was imminent. Speaking at last Wednesday’s Future TV Advertising conference in London, Brandon said that Virgin’s video on demand advertising had already been an unqualified success.Speaking to Digital TV Europe Brandon said that Virgin Media was taking its move… Continue reading Virgin Media plans launch of targeted advertising
You don’t have to be an accountancy wonk to find pleasure, surprise and a touch of salaciousness hidden among the pages of the latest annual survey of agencies’ financial performance. For there, laid out in all their glory – and some gore – are the financial secrets of a host of agencies…
Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.
AdSmart will be operating within seven million households from nine million set-top boxes, with the set-top box making advertising decisions based on the information that Sky holds on the household.
Right at the heart of the matter is a piece of almost medieval theology. This, the dogmatic judge insists, is not statutory regulation, nor could it reasonably or fairly be described as statutory regulation. The judge is wrong. It could and it is – but it has to be made clear in what way.