Only 11% of customers who purchase a high definition television do so because of its 3D capabilities, according to the J.D. Power and Associates 2012 High Definition Television (HDTV) Report.
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As the marketing world continues to evolve, Liz Wilson, CEO at CMW and Chris Willingham, partner and CMO at Fallon discuss how to redesign client service in order to keep pace.
Despite accelerating global demand for smart TVs, a new report from TDG forecasts that TV manufacturers will be largely unsuccessful in generating new revenue from these net-connected platforms.
Consumers increasingly prefer to view online content of their choice, at their own time on their preferred device, according to the new NPD DisplaySearch Connected TV Study: Features, Content and Usage.
Advertisers will need to work harder in future to ensure consumers engage and interact with TV ads, according to the panel in the Deloitte Stats, Lies and Videotape? session at last week’s MediaGuardian Edinburgh International Television Festival (MGEITF).
Zeebox is preparing for its US launch and sources are suggesting a strategic partnership with cable operator Comcast, and potentially others besides.
The first day of the MediaGuardian Edinburgh International Television Festival (MGEITF) saw a heavyweight panel discuss the future challenges facing the BBC and its new director general (DG), George Entwistle.
Strategy Analytics Vice President and Principal Analyst David Mercer suggests that behaviour and usage patterns for Tablet TV consumption could present opportunities for content providers to drive revenues associated specifically with tablet viewing.
Elisabeth Murdoch distanced herself from the current scandal surrounding her family – and noticeably from her brother James – during the MacTaggart lecture last night.
The London 2012 Olympic Games marked a pivotal change in viewing behaviour, with many people using new technologies for the first time. According to latest research from Starcom MediaVest Group’s Emerging Spaces research programme 90 per cent of the UK’s population followed the Games through a combination of TV, PC, mobile, tablet and social media.With… Continue reading London 2012 changed TV viewing behaviour