Bold, brash, big headed and bravely going where everyone else fears to tread, the Managing Director of Mail Newspapers, Guy Zitter, has been calling the shots down in Derry Street since most media buyers were still in short trousers – and the years haven’t mellowed him.
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Providing evidence-based recommendations for businesses on how best to approach investment in advertising, the findings concludes that stirring consumers’ emotions as well as providing highly creative advertising will always bring in the highest profits.
Jon Block, Controller of commercial digital products at ITV introduced a series of new advertising initiatives around ITV and ITV Player at Future of TV Advertising Forum.
ZenithOptimedia has downgraded its 2013 overall market growth prediction to 2.5%, after revising down every medium except cinema.
The BBC has launched Connected Red Button, reinventing the BBC’s hugely popular red button service for the future by effortlessly bringing TV, radio and online content together in the simplest possible way.
“Please welcome…AMANDA HOLDEN!”If that phrase sent a shiver through your nervous system, then last night’s main attraction might have sent you in to anaphylactic shock.The 100th Royal Variety Performance (ITV1, 7:30pm) saw the frothy crème of the entertainment world gather under one roof, all eager to perform for recognition. The centenary saw the show move… Continue reading TV Overnights: Britain’s Got Talent advert nets 8m viewers for ITV1
Robert Thomson will become the CEO of the new proposed publishing entity, following News Corps intended separation into two independent, publicly traded companies.
The Daily had only secured around 100,000 subscribers during its 21 months in existence – losing around $30 million a year.
Consumer research from Leichtman Research Group found that 52% of households in the US that subscribe to a multi-channel video service have a Digital Video Recorder (DVR), compared to 4% of TV households that do not subscribe to a multi-channel video service. In addition, 43% of all households with a DVR now have DVR on more than one TV set.
At the recent Newsworks tablet debate ‘What Next For Tablets?’ much discussion centred on whether the tablet should be treated differently as a separate channel or as part of total newspaper sales…