Last night’s Olympic closing ceremony attracted a peak audience of 26 million viewer. The ceremony, with performances from the Spice Girls, Take That and The Who, banked 22.9 million average viewers and a massive 80.7% audience share for BBC One.
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NBC’s Olympic ‘TV Everywhere’ coverage used 34% of total bandwidth across major US networks in the first seven days of the London 2012 Games.
HBO in the US has teamed up with UK’s blinkbox service to allow their portfolio of programming to be available on the service.
Net US subscriber additions for pay-TV operators fell by nearly 350,000 in Q2 2012, the largest subscriber drop in history, as weakening economic conditions and strengthening competition from over-the-top (OTT) players like Netflix continue to work against cable operators and even against the satellite segment, according to recent research from IHS Screen Digest.
BSkyB’s share price briefly reached a nine-month high yesterday following news of the Sky Sports victory against Ofcom.
Simon Andrews, founder of the full service mobile agency addictive!, says during the Olympics we are seeing two-screen come to life, with people expecting to see what they want, when they want, on whatever device they choose…
Julia Lamaison, insight director at GfK Media & Entertainment, asks: How do broadcasters ensure they are not left behind in a world that puts the control in the hands of the audience?
Ipsos MORI’s Tom Cross says people aren’t glued to just one device anymore, and so attention might not always be on the TV, but the second screen can make their viewing more interactive, involving and exciting. …
Last night’s BBC One coverage of the men’s 200m semi-final with Usain Bolt and Yohan Blake attracted a peak audience of 10.5 million viewers at 8.15pm.
BSkyB has won its appeal against Ofcom’s decision to force the company to reduce the price it charges rival providers to show Sky Sports.