As consumers a) realise their increasing ability to monitor prices and promotions in real-time b) sustain acute price sensitivity across all their purchasing portfolios and c) love scoring great deals, brands are beginning to use gamification – the application of game design mechanics in arenas outside of gaming – to increase consumer engagement.
Showing 16601-16610 of 62,404
More Newsline articles
New IPA TouchPoints4 survey data launched today reveals the extent to which the recession and new developments in technology have affected the way in which we are spending our daily lives. We are now spending more time at home, tightening our belts and multi-tasking our media consumption.
Some of the best #Leveson tweets during Rupert Murdoch’s grilling today…
Raymond Snoddy wonders what we have really learnt about phone-hacking and the relationship between the media and politicians from the remarkable appearances of both James and Rupert Murdoch before the Leveson inquiry?
Sony has added Netflix to its Sony Entertainment Network (its digital portal that features entertainment content, which is accessible through selected connected Sony BRAVIA televisions, Blu-ray players and PS3 devices).
YouView has appointed Kelkoo marketing chief Steve Conway as an interim head of marketing ahead of the service’s expected launch in the autumn.
Last night’s (now-weekly) punch up in the Queen Vic attracted Tuesday’s biggest audience, pulling in a 35% audience share for EastEnders (7:30pm) on BBC One.
Virgin Media has released its financial results for Q1, with revenue up 2.4% year on year to £1 billion.
The best of this afternoon’s #Leveson tweets as the day draws to a close and James Murdoch steps down from the dock (to make way for his dad tomorrow)…
DCM has launched a monthly free film club for the media industry – DCM Tuesdays. Sign up now…