Warc has released its latest Consensus Ad Forecast today, which shows the US ad market receiving the largest upgrade in forecast growth (4.1% this year, a rise of +0.8pp from the January forecast) of the 13 markets measured by the research.
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James Whitmore,managing director at Postar, says these are “heady times for any seeker of consumer truth”…
David Hellier, deputy editor at City AM, anticipates a tougher future for BSkyB.
Aegis today announced a trading update for the first quarter of 2012, from 1 January 2012 to 31 March 2012, with total group revenue for the first quarter up 16.3% on 2011 in constant currency.
Mother-daughter bickering brought 7.8 million viewers to EastEnders last night.
In an enthralling week at the Leveson Inquiry, a “bonus” column from Raymond Snoddy takes stock of Rupert Murdoch’s testimony and considers where next. “We can look forward to Leveson causing even more headlines and further pandemonium when Hunt and Cameron appear before him and take the oath.”
Simon Andrews, founder of the full service mobile agency addictive!, on Apple, Amazon and the big players stepping into mobile money.
Most of the UK’s national newspaper sites saw a drop in traffic over March with all but one of the audited sites losing unique browsers, according to ABC.
Rovi Corporation has released the findings from its UK based Smart TV advanced advertising study, with Decipher Research. The study evaluated connected TV audience segments, platform familiarity and usage, as well as advertising effectiveness and engagement. The study, which included online surveys of connected TV users and in-home interviews, tracked eight Smart TV advertising campaigns for leading entertainment and conventional brands.
A peak audience share of 33% witnessed the German team win 3-1 on penalties.