More Newsline articles

Magic 105.4 is set to launch its biggest-ever marketing campaign to celebrate London as “the world’s greatest city” this summer.The user-generated ‘Magic Loves London’ campaign, which will feature on-air, outdoor, online, experimental and PR activity, will invite listeners to submit photographs of what they love most about life in their area of London.A five-week terrestrial… Continue reading Magic 105.4 launches ‘biggest-ever’ ad campaign

Sun editor Rebekah Wade is to become News International’s chief executive in September.The announcement was made to News International’s Wapping staff earlier today, though Wade’s replacement at the Sun is not expected to be confirmed until later in the summer.James Murdoch, who currently oversees the publishing group as chairman and chief executive of parent company… Continue reading Rebekah Wade promoted to chief executive of News International

Disney owned sports network ESPN has won the rights to show 46 live Premier League football matches next season, in a deal thought to be worth £90 million.The two packages, which Irish broadcaster Setanta lost after missing a payment deadline last Friday (see Broadcasters to bid for Setanta football rights), are for Saturday teatime and… Continue reading ESPN wins rights to 46 Premier League matches

After ESPN won the rights to show live Premier League football next season, our weekly columnist Raymond Snoddy says “Post 2013 Murdoch should watch his back. ESPN is no Mickey Mouse company”. Lynne Franks, ESPN’s managing director for Europe, the Middle East and Africa, has finally done it. The charming American with an uncertain grasp, at… Continue reading Raymond Snoddy greets ESPN’s entry into the pay-TV football market

Yahoo! is piloting new self-service display ads in the US, called My Display Ads, designed to help small and medium-sized businesses reach their target audiences on Yahoo! and its network of partner sites.My Display Ads lets advertisers create and customise campaigns using more than 800 display templates on a web-based, self-service interface.Advertisers can also choose… Continue reading Yahoo! pilots self-service display ads

Virgin Media has unveiled its first television ad campaign for mobile since the company formed in 2007.The 60-second ad, which will air on June 24 and run for a five week period, aims to highlight the power of the internet on a Virgin Media mobile phone handset.The new campaign forms part of Virgin Media’s ‘Powerful… Continue reading Virgin to air its first TV ad for mobile

Sixty-eight percent of American households play computer or video games, according to new research from the Entertainment Software Association (ESA), which represents US computer and video game publishers. The number of households playing games increased 3% over 2008, illustrating the expanding use of entertainment software across all demographics, said the ESA. Michael Gallagher, ESA CEO,… Continue reading 68% of US households play computer or video games

The Economist Group has recorded a 26% increase in operating profit to £56 million in the year ending March 31 2009. The group also recorded a 17% increase in revenue, to £ 313 million. Ad revenues in Continental Europe and Middle East and Africa were very strong, it said, with MEA increasing 39%. UK revenues… Continue reading Economist Group records 26% increase in operating profit

Independent News & Media is considering a “deeply discounted” rights issue in order to repay some of its €200 million (£169 million) bond. The owner of the Independent, Independent on Sunday and Belfast Telegraph, said that it will extend the Friday deadline its €200 million bond until 24 July. In a statement to the Irish… Continue reading INM considering “deeply discounted” rights issue

Ads running on sites with related content are 61% more likely to be recalled than ads running on sites with unrelated content, according to a new study from Condé Nast and McPheters & Company. The US study also found that there were large differences in recall by type of product advertised, while recall of ads… Continue reading Online ads more memorable in context