Stacey Knight, group head of sales at IGN Entertainment, comments on Claire Myerscough’s Claire Myerscough – The value of insight article, which was published last week… “As Claire Myerscough states “The importance of insight and the role it plays in the advertising process can never be underestimated” and arguably neither has it really ever been.Indeed as… Continue reading Point of View – ‘The Value of Insight’
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Commercial radio needs to consolidate and diversify in order to overcome the challenges posed by the recession, according to former BBC head of strategy Mark Oliver.Speaking yesterday at The Radio Academy’s Radio Festival in Nottingham, Oliver, chief executive of media advisors Oliver & Ohlbaum Associates, said that radio stations should also concentrate on branded content… Continue reading Radio Festival: Consolidation is key for commercial radio
Our weekly columnist Raymond Snoddy witnessed the UK TV industry getting together yesterday… but only in the sense of being in the same room. “It was just like the good old days with terrestrial broadcasters attacking each other and Sky attacking everyone in sight. There was not a partnership to be seen.” It was once said… Continue reading Broadcasting partnerships… a new dawn?
ITV’s chief executive Michael Grade said the broadcaster’s proposed partnership with the BBC to share regional news premises and footage is now unlikely to happen.ITV has critised the proposal in recent months, despite signing a memorandum of understanding with the BBC in March, particularly over the lower value they expect to get from the deal,… Continue reading Grade: BBC and ITV’s regional news partnership is unlikely
Hulu, NBC Universal and News Corp’s US Online TV platform, has confirmed plans to launch in the UK saying it is the company’s “number one priority”.Speaking at the IEA’s Future of Broadcasting conference in London, Hulu’s SVP Johannes Larcher said the UK is “very ready” for a service like Hulu, according to reports.“We are talking… Continue reading Hulu’s UK launch is company’s “number one priority”
June saw the release of a study by the Interactive Advertising Bureau Europe revealing that European online advertising was worth €12.9 billion in 2008. Search remains the leading format in Europe, the report found, with a year on year growth rate of 26%, accounting for 43% of online ad expenditure in the 19 countries measured… Continue reading INSIGHTanalysis: Media Healthcheck – June 2009
These tables include the latest AA UK advertising short term quarterly forecasts, short term yearly forecasts, and UK long term forecasts.
This table shows Magna’s worldwide advertising spend forecast from 1990, including figures for US and non-US adspend.
The Local Radio Company said today that it is continuing to restructure its portfolio and reduce its central overheads. It is understood that the company’s restructuring process will see it sell around four more stations. In unaudited results for the six months to 31 March, TLRC said like for like revenue from continuing operations was… Continue reading The Local Radio Company continues with restructure
The mobile phone is increasingly displacing the PC for women in the US, especially in the 12-24 age group, according to SRG’s new Women and Digital Life study. The study, based on in-depth interviews with 2,000 women aged 12 and older in the US, found that over 80% of US women are now using a… Continue reading Mobile phones displacing the PC for US women