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Virgin Media and Universal Pictures have joined forces to launch a new movies-on-demand TV subscription service on Virgin’s TV platform.PictureBox is set to launch next month to Virgin Media’s 3.6 million TV subscribers, costing £5 per month, and will provide access to a recent and archived feature films.Viewers who subscribe to the new service will… Continue reading Virgin and Universal team up to launch movies-on-demand service

The Independent has launched a new mobile site in a bid to keep up with the increasing growth of the mobile internet, extend its reach and generate new revenue streams.The Independent hopes the new site, which is being built by Bluestar Mobile, will attract new readers and help it compete with its rival titles.Bill Swanson,… Continue reading The Independent launches a mobile site

The Local Radio Company has sold Arrow FM in Hastings and Sovereign Radio in Eastbourne. The stations, which have combined net liabilities of £1.7 million and £100,000, sold the stations to radio company Media Sound Holdings. Arrow FM has an audience of 21,000 listeners according to the RAJAR figures for Q1 2009. In the eight… Continue reading The Local Radio Company sells Hastings and Eastbourne stations

Microsoft has reportedly put digital agency Razorfish up for sale, with French marketing firm Publicis favourite to buy it. Razorfish was acquired by Microsoft when it bought parent company aQuantive for $6 billion in 2007. A report in the Financial Times quotes an unnamed analyst as valuing Razorfish at $600-700 million based on sales of… Continue reading Microsoft to sell digital agency Razorfish

One in five US consumers exposed to brand display ad campaigns conduct related searches and one in three visit the brands’ sites, according to a new study from the Online Publisher’s Association. The study, conducted by comScore, assessed 80 of the biggest branding campaigns across 200 of the most trafficked sites over a month’s time,… Continue reading Consumers exposed to display advertising spend more money online

UK advertising expenditure dropped 4% year on year to £18.6 billion in 2008, according to the latest figures from the Advertising Association. The Advertising Statistics Yearbook 2009 reveals that this compares to positive annual growth of 4.3% in 2007. UK Advertising Expenditure, 2008    Media expenditure  Production expenditure  Total expenditure  Press 6,511 300 6,812 Television… Continue reading UK advertising expenditure down 4% in 2008

New data from comScore shows that Americans conducted 14.3 billion searches at the five core search engines in May 2009. Nearly two-thirds (65%) of searches were performed on Google, 20% on Yahoo and 8.2% on Microsoft Sites. Though the total number of searches was down 3.8% over April 2009, said comScore, Google’s share of searches… Continue reading 14.3 billion US searches conducted on core search engines in May

The Internet Advertising Bureau has announced plans to establish a Game Advertising Council to educate marketers and ease adoption of advertising in and around video games.The IAB said the creation of the group has been driven by requests from the marketplace, IAB members and advertisers. It follows the launch of the IAB US Game Council… Continue reading IAB to create Game Advertising Council

Ofcom has announced plans to introduce a ‘wholesale must-offer’ obligation that will force Sky to make its premium channels available to other broadcasters.The regulator’s consultation document, which was published today after Ofcom’s investigation in to the pay TV market, aims to address concerns over the restricted distribution of premium sports and film channels operated by… Continue reading Ofcom forces Sky to share premium channel content

In the latest of our Research Focus reports, Whitevector looks at the importance of online audience reach in web analytics…While analysing online discussions, it is relevant to estimate the net audience engaged in discussions regarding one’s own brand. When a marketer is familiar with the size and characteristics of the online audience to the brand,… Continue reading Whitevector: Audience Reach – A missing piece in web analytics