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The BBC is currently in the process of testing a new audience measurement tool, which takes into account timeshifted and online viewing.The corporation’s Cross Media Insight system has been dubbed as “pretty special” by a BBC source as it includes cross-platform data, including iPlayer figures, red-button, mobile access, recorded programmes and viewings via third-party sites… Continue reading BBC develops new cross-platform audience measurement system

In the latest of our Research Focus reports, Ipsos MediaCT examines the challenges around advertising on social media…Consumers like to think that they hate advertising. Over the last 50 years they have witnessed one social pleasure after another selling itself out to the lure of the advertising buck. Their television, their radio, their cinema, their… Continue reading Ipsos MediaCT: The social media advertising conundrum

New Nielsen data reveals that 2.5 million American households – 2.2% of the US television market – are unable to receive digital TV broadcasts since last week’s analogue switchoff.The markets with the most unready households tend to be in the Western United States, where cable penetration is lower, said Nielsen.Also, some viewers in border states… Continue reading America turns off analogue TV signal – millions still not switched

New US research has found that games consoles are the most used devices for bringing web video to the TV and will remain so through 2013.The research, from In-Stat, predicts that by 2013 over 10.7 million consoles will be used as web-to-TV mediation devices in the US.US revenue from web-to-TV streaming services will grow to… Continue reading Games consoles top choice in US for streaming TV

Five has partnered with online video platform Brightcove to allow viewers to embed episodes of Five shows on their websites, social networks and blogs.Partner websites and Five’s own online properties, such as Five.tv, will be the first websites to benefit from the deal, with third-party websites and consumers following later this year.Paul Thornton-Jones, Five’s digital… Continue reading Five to allow viewers to embed shows on websites

BBC One’s new war drama starring James Nesbitt started with a bang last night, securing a high of 4.4 million viewers during the all-important 9pm to 10pm peak slot.The first episode in the three-part drama, Occupation, about the lives of three friends and soldiers during the British forces’ five-year occupation of Iraq and its aftermath,… Continue reading Overnights: BBC One’s new war drama kicks-off with a bang

Caroline Worboys, managing director, Callcredit Marketing Solutions, looks at how marketers can use online techniques to engage with consumers in real-time…After months and years of skirting around the subject, it seems that the marketing industry is finally waking up to the benefits of real-time interaction with consumers, with many brands choosing to conduct online research… Continue reading Real-time techniques – how to converse with your consumers

Top Up TV founder David Chance could be appointed to the Setanta board following the departure of Irish financier Barry Maloney earlier this week.The appointment would come as part of American businessman Len Blavatnik’s £20 million rescue deal for the beleaguered broadcaster.Blavatnik, whose Access Industries currently holds a majority stake in Top Up TV and… Continue reading Setanta could appoint Top Up TV founder to the board

Raymond Snoddy sees Channel 4 as the big loser from yesterday’s Digital Britain report with “hard choices largely ducked”.“Helpfully the Government added in a very odd phrase indeed that perhaps Channel 4 was ‘too-television centric’. Many people will think that is because it is a television company…”Thank God for the 50p broadband tax on telephone… Continue reading Raymond Snoddy is disappointed with the Digital Britain report

Half of the UK’s local and regional newspapers could close within the next five years, according to Claire Enders, chief executive of Enders Analysis.Speaking to a commons committee yesterday, Enders said that newspapers would close as revenues will collapse by 52%, or £1.3 billion, between 2007 and 2013.“We are expecting that up to half of… Continue reading “Half of local and regional newspapers to close in five years”