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Mobile advertising may be an emerging market but it is certainly generating a lot of interest, according to Matthew Hester, research director at Ipsos MediaCT.In a presentation before the Mobile seminar at Thursday’s Media Playground conference, Hester said the potential of mobile advertising is gathering pace.Incentivated’s Robert Thurner, who also presented at the Media Playground… Continue reading Mobile Advertising is creating “a lot of interest”

The final episode of this year’s eventful Apprentice series pulled in over 10.4 million peak viewers last night.More than 9.8 million average viewers tuned in to see the two finalists, Kate and Yasmina, battle it out to become Sir Alan Sugar’s apprentice between 8pm and 9pm, securing BBC One with an impressive 38% average audience… Continue reading Overnights: The Apprentice final steals the show

Planet Rock has won the UK Digital Station of the Year award at this year’s Arqiva Commercial Radio Awards.In its tenth year of broadcasting, the UK’s classic rock radio station has been awarded its sixth Digital Station of the Year award, and its second award this year after winning at the Freesat Awards 2009.The digital… Continue reading Planet Rock takes digital gold at the radio awards

In his first monthly column for Newsline Jim Marshall, Starcom Mediavest’s executive director and chairman of the IPA Media Futures Group, sees a very different media world on the close horizon for buyers and sellers…“The Times They Are A-Changin’ “Television prices are currently at early 1980’s levels, press prices are significantly down versus last year,… Continue reading Jim Marshall on Value and Accountability

Mobile fits for all marketing campaigns as long as advertisers pick the right target audience, according to Todd Tran, managing director of Joule.Speaking at last week’s Media Playground conference in London, Tran said: “We can achieve lots of marketing objectives on mobile. Mobile fits for all but advertisers need to pick the right people and… Continue reading Mobile Marketing “fits for all”

A new survey has found that 55% of consumers plan to replace Google with Microsoft’s new search engine Bing as their main search service.News portal One News Page carried out a survey of 1,100 which found that 58% of respondents thought Google was becoming too dominant in the search market.Around 65% of respondents liked the… Continue reading Survey finds consumers planning to replace Google with Bing

Channel 4’s Big Brother Launch Show attracted a high of almost 5 million viewers last night, securing the peak audience during the all-important evening slot.Series 10 of C4’s well-known reality show kicked-off with more than 4.7 million average viewers and a 22.1% audience share between 9pm and 10.35pm.Davina McCall famously introduced this year’s 16 contestants,… Continue reading Overnights: Big Brother 10 kicks off with almost 5m viewers

“Trust is the key” when it comes to social media advertising, according to David Pugh-Jones, brand strategist at Microsoft Advertising.Speaking on the panel at the Media Playground conference in London yesterday, Pugh-Jones said: “Trust is paramount… Consumers don’t mind adverts and brands if they are relevant.“Ads need to be something people want to see, they… Continue reading Social Media: “Trust is paramount”

Daily Newspaper MarketOverall, the daily newspaper market had a bleak month in May, falling by 4.7% year on year, with only one title bucking the downward trend.The Daily Star reported impressive year on year growth despite several other daily titles recording significant falls. National Newspaper ABC Figures – May 2009 Daily Titles May-08 May-09 Actual… Continue reading ABC National Newspaper Round-Up: May 2009

The Evening Standard‘s circulation was down by almost 30% year on year in May following its relaunch at the start of the month (see Evening Standard relaunches today with promises of better behaviour) which saw the title adopt a new distribution strategy.There have already been reports that executives at the paper believe the figures –… Continue reading Evening Standard’s circulation down almost 30% YoY