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Global Radio is set to axe the names of 29 local radio stations and rebrand them into a national network, following its takeover of GCap Media in April (see Global Radio To Acquire GCap For £375m).Global plans to create a new national network of 32 Heart stations as it reportedly attempts to take on the… Continue reading Global Radio Set To Get Rid Of Local Station Names In National Rebrand

Thinkbox has commissioned PricewaterhouseCoopers (PwC) and Holden Pearmain to undertake a new analysis of the impact of advertising investment on brand value.The study follows last year’s Payback Study with PwC, which examined over 700 brands across seven categories and showed that TV advertising pays back 4.5 times its advertising investment.The new research updates the original… Continue reading Thinkbox Commissions New Analysis Of The Impact Of Advertising Investment On Brand Value

Ruth Brownlee, director of the Association of Online Publishers, is leaving the group after just 10 months in the job (see Ruth Brownlee Appointed New Director Of AOP).According to a report on MediaGuardian.co.uk, Brownlee has decided to leave the job to look after her two pre-school children, saying that the role of coordinating events and… Continue reading AOP Director Steps Down

The UK government has presented Phorm’s case to the European Union, following questions over the online ad systems legality.In response to the EU’s request, the government confirmed it believes that Phorm is legal but also said that any future deployments of the system must be carried out with the users consent.In a statement, the government… Continue reading UK Government Considers Phorm “Lawful”

Paul Jackson, ITV’s director of entertainment and comedy, is set to leave the role by the end of the year.Jackson is reportedly going to return to production, while ITV decides whether or not to replace him.Peter Fincham, ITV’s director of television, said: “Paul is a legend in the entertainment and comedy world. He committed to… Continue reading Paul Jackson Set To Leave ITV

Ofcom has warned that Channel 4 faces a £100 million a year funding gap by 2012 because of the “external situation” in the market.The Ofcom chief executive, Ed Richards, made comments about the public service broadcasting review before a speech at the Royal Television Society, which is due to take place later today.He said Channel… Continue reading Ofcom Warns That Channel 4 Faces £100m Funding Gap

BBC Two’s new programme, Amazon with Bruce Parry, pulled in a peak of more than 3.4 million viewers last night, putting it well ahead of Channel 4 in the 9pm ratings war.The first in the series, which saw the former Royal Marine go on a journey to find the source of the river in the… Continue reading BBC Two Pulls In Over 3.4 Million Viewers

MediaTel Group is hosting a full morning seminar next month looking at the ‘Future of the Media Agency’, with a £20 discount for those who book their tickets by Friday.Panellists confirmed for the event so far include Nick Manning, chief operating officer at Ebiquity; Mark Read, strategy director at WPP; and Chris Locke, managing partner… Continue reading MediaTel Group Hosting ‘Future Of The Media Agency’ Seminar

People in the UK are continuing to watch more broadcast TV, according to the latest BARB figures.The figures show that total broadcast TV viewing in August was up 13% on August 1993, with total commercial TV viewing up by 21%.The growth is being driven by commercial TV viewing, with 2.19 hours of commercial TV being… Continue reading UK Viewers Continuing To Watch More TV

Children’s magazine publisher Egmont Magazines has appointed Alison David to the role of commercial director.Reporting to Debbie Cook, David will head a team of 16. Her role will be to lead the commercial development of the business and deliver sustainable growth through the development of existing Egmont products, new titles and new business opportunities.David joins… Continue reading Egmont Magazines Appoints New Commercial Director