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BBC Two’s Dragon’s Den finale banked a peak of more than four million viewers last night, with a 15.8% audience share between 9pm and 10pm.The last in the series saw pitches from personalised mobile phone ring tone hopefuls, as well as taking a look back at the Dragon’s most memorable investments.However, BBC One stole the… Continue reading Last Dragon’s Den Banks Over 4m

Joost is set to drop its dedicated player and instead become a browser-based service.The new browser based service, which is currently in beta release, has been developed by the broadband video platform so that users will no longer be required to download a dedicated desktop application.However, users will still need to download and install a… Continue reading Joost Set To Drop Dedicated Player Application

CBS Outdoor has launched a new large-format bus advertising opportunity called the Super 12.The new format, which has the same dimensions as a 48-Sheet, will initially be available on 30 buses in Leeds and features a removable and reusable mesh panel replacing traditional vinyl.The advertising space will be sold in packs of 10, or as… Continue reading CBS Outdoor Launches New Bus Ad Format

Christina Goodman, director of global marketing and client development, Dynamic Logic, looks at aggregated results from the latest mobile research studies in the UK and US and sees what they can tell us about mobile brand advertising performance…From over 30 AdIndex for Mobile research studies conducted in the US and the UK across a number… Continue reading Exposure to Mobile Advertising Can Positively Shift Brand Metrics

NBC Universal has signed a multi-year advertising partnership with Google that will see the search engine sell ads across NBC Universal cable networks Sci Fi, Oxygen, MSNBC, Sleuth and Chiller.The two companies will also work together to develop more effective advertising metrics, attract non-traditional advertising partners to NBCU and incorporate self-service buying opportunities through the… Continue reading Google And NBC Universal Sign Ad Partnership

The Scottish Broadcasting Commission has said that Scotland should get its own publicly funded digital television channel.The independent inquiry said that Scotland needs its own news and current affairs programmes, with budgets to also produce its own entertainment and drama series, similar to the S4C Welsh channel.The commission, which was set up 13 months ago… Continue reading Inquiry Says Scotland Needs Its Own Digital Channel

A Labour MP has asked the government to step in as the football row continues between Setanta and the free to air broadcasters today.MP John Grogan said the culture secretary should put football in the category of listed events to guarantee football highlights on free to air television, following doubts over whether England’s World Cup… Continue reading MP Calls For Government To Step In As TV Football Row Continues

An average of just 887,000 viewers tuned in to see the England v Andorra match on Setanta Sports 1, the only channel airing the game on Saturday, securing them a 4.7% share of multi-channel homes.Last week, the channel controversially failed to reach a deal with ITV or the BBC over the rights to broadcast the… Continue reading 887,000 Tune In For England v Andorra On Setanta

Royal Mail is launching a new advertising and communications solution to get advertisers’ products and services into the homes of their target customers.Matter is a box that fits the standard dimensions of a UK household letterbox and contains a range of physical brand representations.More than 30,000 people registered to receive a Matter box after a… Continue reading Royal Mail Launches New Advertising Solution

BBC iPlayer is set to become available on mobile for the first time following a deal with Nokia.Nokia will feature the iPlayer as an application on the Nokia N96 handset from next month, allowing users to stream or download their favourite TV and radio programmes via Wi-Fi or 3G for free.Simon Ainslie, Nokia UK’s managing… Continue reading BBC iPlayer And Nokia Team Up In New Mobile Deal