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PricewaterhouseCoopers (PwC) has released its latest Global Entertainment and Media Outlook report, revealing that DVR household universe in the US more than doubled in 2007, with household penetration rising from 9.9% to 20.6%. PwC added that less than half of US DVR users actually skip ads in playback however, and over the long run the… Continue reading PricewaterhouseCoopers Publishes Latest Global Media Report

UK companies are forecast to spend £2.75 billion on search engine marketing in 2008, up 24% year on year, according to new research from E-consultancy. This year’s £2.75 billion spend is estimated to include £2.42 billion on paid search – a 23% increase on 2007. The remaining £330 million comes from spend on search engine… Continue reading UK Companies To Spend £2.75bn This Year On Search Engine Marketing

Phil Riley, former chief executive of Chrysalis Radio, has been appointed chairman of internet radio maker Reciva.The appointment marks Riley’s return to radio after he left Chrysalis last summer when the group’s radio division was sold to Global Radio for £170 million (see Riley Quits Chrysalis Following Global Sale).Reciva has so far provided the technology… Continue reading Ex-Chrysalis Chief Joins Internet Radio Firm

Channel 4 came out on top in the all important 9pm slot last night, with The Secret Millionaire grabbing a peak of 4.5 million viewers.The show had an average audience of 4.2 million viewers – an 18.6% share of viewing – for its hour long duration.Mutual Friends, on BBC One at 9pm, saw Martin attempt… Continue reading 4.5m Tune In To The Secret Millionaire

July was another tough month revenue wise for the terrestrial stations, with only GMTV bucking the downward trend year on year. The ITV1 breakfast station managed to achieve a 14.6% increase of revenue, compared to July 2007.The biggest year on year fall came from ITV1 network, with revenues dipping by 6.2% to stand at £88.18… Continue reading TV Market Round-Up – July 2008

KBH Transport Media, the rail outdoor contractor, has increased its business with the First Group by winning the five year onboard advertising contract for First Great Western.The contract will provide 2000 traincard advertisement panels on 60 trains with 160 carriages running daily into Paddington , reaching an audience of 140,000 passengers a day.KBH already holds… Continue reading KBH wins First Great Western contract

ITV has rolled out a soft launch of a new shopping and price comparison website, PriceTerrier.com.ITV will reportedly focus on internet makerting and search engine optimisation to push the site.With the strapline “The Shopper’s Best Friend”, the site allows consumers to choose products by price and brand, and features price comparison categories such as electronics,… Continue reading ITV Launches Shopping And Price Comparison Website

Google is launching a new open source web browser which will see it go up against Internet Explorer and Firefox.The browser, called Chrome, will be available for download from tomorrow morning.Writing on the Google blog, Sundar Pichai, Google’s VP product management, and Linus Upson, engineering director, said: “We realised that the web had evolved from… Continue reading Google Launches Web Browser

Angee Walls, managing director, Catalina Marketing UK, examines in-store marketing and how it can be used to good effect, particularly during these tough economic times…The recent press obsession with the current economic climate has created a change in attitude among consumers and retailers alike. While the truth of rising food prices has pushed retailers to… Continue reading In-Store Marketing

Kim Wilde is joining Bauer Media’s Magic 105.4 to launch a brand new weekend show.As part of a refreshed line up at the weekend, Magic’s Secret Songs will be presented by celebrity mum, gardening enthusiast and 80s icon Kim Wilde and air on Sunday afternoons from 12 noon until 3pm.Wilde’s first Secret Songs will be… Continue reading Kim Wilde Joins Magic 105.4