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The latest forecast from Magna Global predicts that US DVR subscriber households will reach 42.7 million (36% of TV households) by the end of 2012. This is up from the company’s previous estimate of 27.2 million (24% of TV households) as of the end of the second quarter of 2008. By 2012, Magna expects that… Continue reading US DVR Subscriber Households To Reach 42.7m

Mobile providers looking to boost their revenues through content downloads and advertising are in for a rough ride, according to a new study by market researchers TNS. While the vast majority (56%) believes that content downloads to mobile phones should be free of charge, there is a growing number of consumers that are so averse… Continue reading Ad-Averse Mobile Users Will Pay To Avoid Advertising

A peak of around 1.6 million viewers tuned in to see England beat Croatia 4-1 on Setanta Sports 1 last night.The subscriber-only sports channel attracted an average audience of just under 1.4 million viewers between 8pm and 10pm, an improvement on the figures for Saturday’s England match shown on the channel (see 887,000 Tune In… Continue reading Setanta Sports Pulls In Over 1.5m Viewers For England Victory

David Jensen joins Planet Rock in October with a new Sunday morning show Another Dimension, while US DJ Darren Redick will take over the afternoon shifts from 2pm-6pm.Also joining the station is Joe Bonamassa, whose show – airing Sunday nights at 11pm – will feature music with a blues edge.Jensen said: “I’m really looking forward… Continue reading Planet Rock Announces New Additions To Weekend Line-Up

Skysports.com received record numbers of visitors to the site as the football transfer window came to an end last week.The site recorded 1.7 million unique users on September 1, up by more than half a million on its previous record from January this year.Skysports.com launched its most widespread football campaign yet last month to coincide… Continue reading Skysports.com Receives Record Number Of Users

Ex-Unilever executive Jerry Wright has been appointed as the next chief executive of ABC and will join the organisation on October 13.Wright will take over from Chris Boyd, who has held the chief executive position for eight years.From 2004 to 2006 Wright chaired the Unilever UK Media Trading Committee and as part of this oversaw… Continue reading Jerry Wright Appointed As New ABC Chief Executive

Ofcom is investigating complaints that Channel 4’s Sex Education Show was too explicit to be shown before the watershed.The first episode of the programme aired on Tuesday at 8pm and pulled in an average audience of 2.6 million viewers in its hour-long slot.The series, presented by Anna Richardson, is intended to raise awareness and provide… Continue reading Ofcom Looks Into Complaints Over Channel 4’s Sex Education Show

ITV has announced two new sponsorship deals, with Sekonda and Ford, for programmes that include top celebrities such as Rihanna, Michael Buble and Will Young.Sekonda is set to sponsor a music package on ITV1 which includes its new variety show For One Night Only and the one-off show hosted by Fearne Cotton, Everybody Dance Now.The… Continue reading ITV Announces Two New Sponsorship Deals

BSkyB has appointed Andy Brent as the new group brand marketing director, following a six-month search since Matthew Anderson’s departure.Brent will join Sky on October 1 and report directly to the company’s chief executive, Jeremy Darroch.He will be responsible for brand marketing across Sky’s range of home entertainment services, including its ‘See Speak Surf’ and… Continue reading BSkyB Appoints New Brand Marketing Director

Channel 4’s penultimate The Secret Millionaire show, with haulage tycoon Hilary Devey, banked more than four million viewers last night.The popular series has consistently reached high viewing figures and yesterday’s programme, set in Rochdale, was no exception, securing a peak audience of over 4.2 million viewers and a 17.6% audience share.Meanwhile, BBC One’s Mutual Friends,… Continue reading The Secret Millionaire Banks Over 4 Million Viewers