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July saw the release of the IPA’s Q2 2008 Bellwether Report, with the third consecutive quarter of cuts and to the greatest extent since 2001. All sectors within marketing have suffered cuts, with the exception of the internet. However, even this market was not immune to the downturn with budgets only increasing by 6%, the… Continue reading INSIGHTanalysis: Media Healthcheck – July 2008

Across a wide range of advertising metrics, branded content sites outscored internet industry norms 41 out of 43 times according to a new report from the Online Publishers Association (OPA). Additionally, “beyond-the-banner” forms of online advertising such as video, sponsorships and rich media also outpaced industry norms when placed on branded content sites. “It’s an… Continue reading Branded Content Sites Outscore Internet Industry Norms

MySpace and Warner Music Entertainment have joined forces to launch a new online comedy channel, called MySpace Comedy UK.The channel will host an online comedy platform developed by Warner, Comedybox.tv, which includes rare clips from well-known comedy acts as well as new acts, animations and user-generated content.MySpace will be responsible for hosting the site and… Continue reading MySpace And Warner Team Up To Launch Online Comedy Channel

Channel 4’s Big Brother pulled in nearly 3.3 million peak viewers last night, ahead of BBC One’s Colin Jackson – The Making of Me and ITV1’s Harley Street.The daily round-up of events from the Big Brother house, which saw Maysoon leaving and the housemates failing their weekly shopping task, gained an average 14.8% audience share… Continue reading Big Brother Tops BBC And ITV With 3.3 Million Viewers

BBC Worldwide has appointed Helen Kellie, formerly of the BBC, to the new position of director of marketing.Kellie will be responsible for creating a more consumer-facing international operation, building up BBC Worldwide’s marketing and audience research functions.Reporting directly to the chief executive John Smith, Kellie will also be expected to prioritise international marketing activity and… Continue reading BBC Worldwide Appoint New Marketing Director

Freesat, the joint free satellite service from ITV and the BBC, has appointed ITV director of group development and strategy Carolyn Fairbairn as its new chairman.She will take over when the current Freesat chairman, Tim Davie, steps down from his role at the organisation in September, following his appointment as BBC director of audio and… Continue reading Carolyn Fairbairn Appointed New Freesat Chairman

Media agencies are “very excited about behavioural targeting” according to Matt Simpson, talking at the AOP Behavioural Targeting Forum held in London on Wednesday.Simpson, chairman of the IPA Digital Media Group and head of OMD Group Digital, said behavioural targeting “should be able to do huge amounts”.He added: “The great thing about behavioural targeting is… Continue reading Agencies “Very Excited About Behavioural Targeting”

BT has revealed that it added 103,000 new broadband customers in the three months ending June 30, taking its total to 4.5 million.The telecoms company also added 68,000 customers to its BT Vision service during the quarter.BT said it had 282,000 BT Vision customers by the end of June, with more than 80% of the… Continue reading BT Broadband Subscriber Numbers Increase

Behavioural targeting best practice is “all about transparency” according to assembled industry leaders at the AOP Behavioural Targeting Forum held in London yesterday.Speaking about the privacy issues surrounding behavioural targeting, Nick Barnett, commercial director at Phorm, made clear the problem was a lack of clarity to consumers.Barnett said: “The average consumer doesn’t have a clue… Continue reading “Industry Must Unite” On Behavioural Targeting Privacy Issues

Nicki Lynas has been appointed as the Internet Advertising Bureau’s (IAB) new head of research.Lynas, former senior manager in the Entertainment & Media practice at PricewaterhouseCoopers, will take up the role on September 9.Reporting to Guy Philipson, Lynas is charged with driving the organisation’s research and planning programme, as well as overseeing the IAB/PwC adpsend… Continue reading IAB Appoints New Head Of Research