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The Government has published a new consultation document, which includes plans to regulate product placement and video-on-demand services on British television.Current regulations state “that all EU members must prohibit product placement, but they may decide to allow certain exemptions”.However, product placement is banned on any UK made programmes and the Government has already said its… Continue reading Product Placement Proposals To Be Considered

Google search is by far the most popular website in the UK, with nearly 28 million unique users, according to figures released by Nielsen Online today.The search engine’s unique users are up by 15% from around 24 million in June 2007 to 28 million in June 2008 – miles ahead of other websites in the… Continue reading Google Races Ahead As Most Popular Website

United Business Media has acquired the International Direct Marketing Fair (IDMF) from Reed. UBM business media and events division CMP intends to incorporate the IDMF and E-Commerce and Digital Marketing Expo (ECDM), the show Reed planned to launch in 2009, into its Internet World exhibition. Mark Snell, group director at CMP, said: “While we review… Continue reading UBM Acquires International Direct Marketing Fair

Magazine publisher Future has reported a 4% rise in advertising income over the past nine months. Overall revenue rose 1%, with advertising income rose 4% in the nine month period ending June 30. However, there was a 2% decline in print advertising, although this was offset by a 39% rise in online advertising. In the… Continue reading Future Enjoys 4% Rise In Ad Revenue

The proportion of internet users in Britain spending more than five hours per week online has more than doubled in the past 10 years, from 25% in 1998 to 58% in 2008, according to a new report. The BT 21st Century Life Index commissioned Ipsos MORI to survey 2,000 people across Britain to find out… Continue reading Britons Spending More Time Online

Pearson, owner of the Financial Times and Penguin, has reported a 14% increase in sales for the first half of the year. The company reported sales of £1.97 billion in the six months to the end of June. Adjusted operating profit was £124 million, up 38% year on year. The FT Group saw sales grow… Continue reading Pearson Reports 14% Sales Increase

Mobile internet devices will grow to 1.2 billion by 2012 according to new research carried out by chip maker Intel. Speaking as the company announced a new series of chips for mobile internet products, Gadi Singer, head of Intel’s mobility group, said: “The demand is there and the need is there and our technology can… Continue reading 1.2bn Mobile Internet Devices By 2012

More than 253 million people in Chine are now online, according to new figures from the China Internet Network Information Center (CNNIC). Data from Nielsen Online shows that the US has 223 million people online in June, making China the world’s largest internet using country. Internet penetration in China now stands at 19% compared with… Continue reading More Than 253m People Online In China

Total commercial impacts will rise by nearly 17% over the next five years, according to a new report.Media analyst Attentional also forecasts that commercial impacts for adults in the ABC1 socio-economic demographic will rise even more sharply at 19.5%.Share of commercial impacts (SOCI) is expected to decrease slightly for the main commercial terrestrial networks, with… Continue reading TV Commercial Impacts Set To Rise 17% By 2012

ITV1’s Midsomer Murders pulled in more than 6.5 million viewers last night, beating Steven Spielberg and Tom Cruise to the top spot.The ITV1 murder series attracted an average 29.6% audience share between 8pm and 10pm, with a peak audience of 6.7 million viewers at 9.30pm.BBC One’s film premiere of Spielberg’s War of the Worlds, starring… Continue reading Midsomer Murders Rockets With 6.5 Million Viewers