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Despite the growing popularity of viewing television content online in the US, new research reveals that most US adults (94%) who subscribe to cable or satellite television services prefer to watch television on traditional TV sets. The research, conducted by The Nielsen Company for the Cable & Telecommunications Association for Marketing (CTAM), found that one-third… Continue reading US Adults Prefer To Watch TV On Traditional TV Sets

Google has been forced to hand over details of its YouTube user database, including web addresses, to Viacom after a US court ruling. Entertainment company Viacom is currently pursuing a $1bn (£505m) copyright lawsuit against Google and will be able to use the information provided by YouTube as evidence in the case. Viacom wants to… Continue reading Google Forced To Hand Over YouTube Data

The number of worldwide internet users will increase 44% between 2007 and 2012, reaching 1.8 billion users, according to a new forecast from Jupiter Research. The Worldwide Online Population Forecast, 2007 to 2012 report predicts that by 2012, one quarter of the worldwide population will access the Internet on a regular basis. The growth in… Continue reading A Quarter Of The World’s Population Will Be Online By 2012

Orange has launched a new advertising-supported video magazine service on Orange World called Zap!.The new service will offer free video clips to all customers with a video enabled 2G or 3G handset on both Pay As You Go and Pay Monthly contracts.The service allows customers to access video clips for free in exchange for watching… Continue reading Orange Launches Ad-Funded Video Magazine

The BBC management has started a consultation into launching a pre-booking function into the iPlayer, allowing users to order downloads ahead of broadcast.It may involve delivering the file to users before the scheduled broadcast time, however the BBC has confirmed it will still be in control of when the programme is delivered and when users… Continue reading BBC Could Launch iPlayer Pre-booking Service

Google has been forced to hand over details of its YouTube user database, including web addresses, to Viacom after a US court ruling.Entertainment company Viacom is currently pursuing a $1bn (£505m) copyright lawsuit against Google and will be able to use the information provided by YouTube as evidence in the case.Viacom wants to determine the… Continue reading Google Forced To Supply YouTube Data

TNS has accused Sir Martin Sorrell’s WPP Group of making “misleading statements” in connection with the advertising giant’s attempted takeover of the company.It was revealed yesterday that TNS had rejected a third bid from WPP (see WPP Makes Fourth TNS Bid) which valued the company at around £1.1 billion.Following the rejection, WPP said that it… Continue reading TNS Hits Out At WPP

The Association of Publishing Agencies has announced that Martin MacConnol, CEO of Wardour Publishing & Design, will take over as chairman from Sean King.MacConnol is expected to be in the role until this time next year and will be responsible for developing the APA’s new business consultancy, APA Ask, as well as its latest research… Continue reading APA Appoints New Chairman

The IPA launched its second TouchPoints hub survey today, following on from the success of its initial version released in 2006 (see IPA Launches Long Awaited TouchPoints Survey) and also announced that COI has signed on as a subscriber.COI is the first non-media agency or media owner to subscribe to TouchPoints2. Mark Cross, COI’s communication… Continue reading COI Adds Weight To TouchPoints2

The Advertising Standards Authority will not be investigating the Heinz Deli Mayo ad which saw two men briefly kissing.The ASA had received a number of complaints about the ad, with some saying it was innapropriate for children or that it led to conversations about same-sex relationships between parents and children.A report on MediaGuardian quotes an… Continue reading ASA Will Not Investigate Heinz Ad