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Despite recent pessimistic forecasts about circulation figures and the bad news emerging from Trinity Mirror yesterday, newspaper industry figures are still upbeat about the future. Panellists at MediaTel Group’s ‘Future of National Newspapers’ seminar, held today in London, concentrated on ways the industry can move forward and improve advertising revenue and circulation figures by focusing… Continue reading Not All Doom And Gloom For The Newspaper Industry

The success and future of freesheets was one of the topics debated at today’s MediaTel Group seminar on the ‘Future of National Newspapers’. Looking at whether a national newspaper could move to a free distribution model in the near future, panellist Lawson Muncaster, MD of City AM thought that it could happen. “The cost of… Continue reading Freesheets In Focus At ‘Future of National Newspapers’ Seminar

All you need to know about DTRs on just one page, covering definitions, impact on advertising and the current and future market.

Trinity Mirror has announced that its online revenues for the 26 weeks ending June 29 grew by 24.4% on an underlying basis. In a trading update, the publisher also said that it will continue to invest in digital and the ongoing capital investment to implement its new operating model across the group. It added that… Continue reading Trinity Mirror Announces Trading Update

World adspend will grow 6.6% in 2008, according to a new forecast from ZenithOptimedia, up slightly from the 6.5% growth predicted in its March forecast. The credit crunch continues to worry investors, consumers and advertisers in Western markets, so Zenith has downgraded its forecasts for ad expenditure growth in 2008 from 3.7% to 3.5% for… Continue reading Developing Markets Propel World Ad Expenditure Growth

GroupM has revised down its 2008 ad growth forecast to 4% from 6%, adding that – excluding internet – traditional media revenue will fall 2% this year and 2% in 2009. TV advertising is expected to fall 2% in both 2008 and 2009, with national newspapers also down, by 3% this year and 4% next… Continue reading GroupM Revises Down 2008 Ad Forecast

Last night was the European Championship final on BBC One, with Spain running out worthy 1-0 winners against a pedestrian German side.A peak of 11.2 million adult viewers watched the game, a 45.7% share of the audience, while an average of 8.2 million (a 37.7% share) stayed with the coverage for its full three hour… Continue reading 11.2m Tune In For Football Final

Nestlé, Sky, Magners, Paramount, InBev and Dewynters have signed as the official launch partners of Cross-track Projection (XTP), CBS Outdoor’s new digital media opportunity on the London Underground.From today giant cross-track screens (the equivalent of 14 ft TV screens) will beam soundless commercial content in full motion and HD quality at 23 sites at five… Continue reading CBS Outdoor Launches Cross-Track Projection

Jazz FM is set to return to the UK’s airwaves this autumn in a joint venture between GMG Radio and The Local Radio Company.The new look Jazz FM will broadcast on DAB in three major areas – London, The West Midlands and The North West – and will also offer national coverage through Sky and… Continue reading Jazz FM Set For Autumn Return

Kangaroo, the proposed video-on-demand player from BBC Worldwide, ITV and Channel 4, has been referred to the Competition Commission by the Office of Fair Trading.In a statement released today, the OFT said that having referred the matter to the Competition Commission, the CC “now has 24 weeks to consider the issues, and collect better evidence… Continue reading Kangaroo Referred To Competition Commission