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TNS has rejected a third bid from WPP Group valuing the market research company at almost £1.1 billion.TNS, which has already agreed a nil-premium merger with GfK (see TNS And GfK Agree MergerTNS And GfK Agree MergerTNS And GfK Agree MergerTNS And GfK Agree MergerTNS And GfK Agree MergerTNS And GfK Agree Merger www.wpp.com

Freeview is to re-brand its Freeview Playback digital TV recorders (DTRs) as Freeview+.The Freeview+ name will roll out across retail and packaging over the coming months, marking the start of Freeview’s increased marketing efforts to drive awareness and sales of its DTR equipment.Freeview+ boxes will offer a variety of integrated digital recording features including series… Continue reading Freeview Playback Rebranded As Freeview+

The Internet Advertising Bureau (IAB) Search Council has brought together Google, Microsoft and Yahoo! to collaborate on help and guidance aimed at increasing transparency around search engines’ sales practices and policies.The Search Help Centre has been created in response to industry feedback on previous initiatives, and features regularly updated information and solutions to search marketing… Continue reading IAB Launches Search Help Centre For Advertisers

Bauer Consumer Media has appointed Mic Wright to the newly created post of front section editor at Q magazine.Wright will be responsible for editing and evolving the new front section of the magazine.He previously held the position of news editor at Stuff magazine and has also worked for Pensions World as well as freelance for… Continue reading Wright Appointed Q Magazine Front Editor

TNS has rejected a third bid from WPP Group valuing the market research company at almost £1.1 billion. The bid was made yesterday, the same day that the Takeover Panel gave the company a July 9 deadline to make a firm offer for TNS. TNS, which has already agreed a nil-premium merger with GfK, said… Continue reading TNS Rejects Fourth WPP Bid

Primetime and scheduled TV are losing their impact as consumers create their own entertainment lineups, according to a report from eMarketer. Digital video recorders (DVRs) and video-on-demand (VOD) allow viewers to create their own schedule while at the same time, the slowing economy drives advertisers to demand the greatest return on their advertising investments. VOD… Continue reading Scheduled TV Losing Impact

US anti-trust regulators have begun an investigation into the search advertising partnership between Yahoo! and Google. The investigation will look at whether the $800 million (£403 million) a year deal restricts competition in the market. A report in the Washington Post said that Justice Department investigators behind the anti-trust probe will take evidence from Google,… Continue reading US Regulators Investigate Yahoo!/Google Deal

There are under three million people in the UK who are using mobile internet, according to new data from Point Topic. Point Topic asked 2000 people from across the UK if they had accessed the internet on a mobile device during May. It found that just 6% of the general adult population, equivalent to 2.9… Continue reading Under 3m People In UK Use Mobile Internet

RAJAR has published its Podcasting and Radio Listening via the Internet Survey today, showing listening figures are up again.The study reveals that 14.5 million people listen to the radio via the internet, up from 12 million in November last year and six million people have downloaded a podcast, up from 4.3 million.It’s the second survey… Continue reading RAJAR Releases New Podcast And Online Radio Survey

Sky News has relaunched its website in an attempt to make it a “dynamic, video-rich site for breaking news and information”.The new look site includes an online community allowing users to set up profiles and blogs from presenters Eamonn Holmes and Dermot Murnaghan.There is also a feature called Choose Your News which allows users to… Continue reading Sky News Relaunches Website