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A new report reveals that consumers spend more than £4 billion a year on digital TV but six million households are not satisfied with the overall service.Nearly nine out of 10 homes in the UK now have digital services, a rise of 14% since 2007.However, the first ever digital TV customer satisfaction survey by uSwitch.com,… Continue reading Digital TV Disappoints Customers

ITV Customer Relations has announced two new sponsors, for its new series Six Degrees and forthcoming show An Audience With Neil Diamond.Korean car manufacturer Hyundai will sponsor Six Degrees, the new drama series from JJ Abrams, while Sekonda is to sponsor ITV1’s forthcoming An Audience With Neil Diamond.The Six Degrees deal includes broadcast sponsorship on… Continue reading ITV Announces Two New Sponsorship Deals

Virgin Media has unveiled artwork of the nation’s favourite TV shows made entirely from food to mark the full launch of the BBC iPlayer on its on-demand television service next week.The iPlayer is available to Virgin Media’s digital TV customers at no extra cost and is launching from next week through its EPG as well… Continue reading Virgin Media Launches Edible Art Exhibition To Promote iPlayer

US marketers are continuing to put their ad dollars online at the expense of print advertising, according to the 2008 State of the Marketer survey report from Eloqua, which found that 55% of US marketers anticipate a decrease in print ad spend three years from now. Online advertising spend is expected grow at a rapid… Continue reading US Marketers Continue To Spend Online

A new report from Screen Digest reveals that total pay TV penetration will increase rapidly in Central and Eastern European countries, from 40% at the end of 2007 to 60% by 2012 with a total of 63 million homes subscribing to pay TV services. The impressive growth will be driven by a strong pay TV… Continue reading Eastern European Pay-TV Penetration To Increase Rapidly

The first semi final of Britain’s Got Talent proved to be a big hit with the viewers, making ITV1 the most watched channel last night.Nearly 10 million adults tuned in to see dance act Signature as well as Kate Nicholas and her dog Gin make it through to the final. An average of 9.7 million… Continue reading Britain Gets Viewers

Jonathan Gladwin, director at product placement company Prop.ag.anda UK, discusses the next phase of product placement in the UK and how it can be used to best effect.Research has proven that audiences want real brands in their programmes and following the ratification of Television without Frontiers by the EU, paid for product placement will be… Continue reading Understanding Product Placement

A new report reveals a surge in online searches in the UK, following the film premiere of Sex and the City in London this month.Internet searches for ‘sex and the city’ has increased by 223% since the premiere on May 12, according to the report published today by Hitwise – an online competitive intelligence service.The… Continue reading Sex and the City Mania Hits London

Sir Martin Sorrell, chief executive of the world’s second largest advertising group WPP, has said that the advertising market in Western Europe has bounced back from its March downturn.Sorrell was talking at A Reuters Global Technology, Media and Telecoms Summit in New York via video link, where he said that advertising revenue for April was… Continue reading Ad Market Performed Better In April Says Sorrell

Sales of DAB digital radios have topped seven million, according to the latest figures from GfK, the industry’s marketing service.At the end of April, cumulative sales stood at 7.05 million following a record Christmas period and growth of 28% year-on-year in quarter one, 2008.DAB radios are now selling at more than two million a year… Continue reading DAB Radio Sales Top Seven Million