The RSVP consortium, a commercial alliance between GCap Media, Viacom Brand Solutions and IPC ignite! has announced a partnership deal with Orange.In a bid to promote gigs and tours from mobile phone operator Orange, the new partnership will launch a 13 week campaign in mid-May.A fully integrated campaign will run on Xfm, Xfm.co.uk, NME.com and… Continue reading RSVP Announces Major New Six Figure Deal With Orange
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Waking The Dead continued to be a big success for BBC One in the 9pm slot last night, easily grabbing more viewers than ITV1 show The Duchess In Hull.The crime drama had an average of 6.2 million adults tuned in for its hour long running time.The Duchess In Hull, over on ITV1, had a peak… Continue reading Waking The Dead Continues To Pull In Viewers
Royal Mail is launching a new customer relationship management solution, called ‘Dialogue Mail’, which combines traditional direct mail with digital media.In partnership with dialogue marketing specialists, Vialuna, Dialogue Mail is intended to capitalise on the power of direct mail to drive customers online.Recent Royal Mail research revealed that 55% of consumers prefer to be contacted… Continue reading Royal Mail Launches CRM Service
Facebook is still the most popular social networking site in the UK following a 7.2% rise in unique users from March to April, according to new figures from comScore.The site was up by a massive 288.9% year on year, to 14.35 million UK unique users during April.The average time spent by each user on the… Continue reading Facebook Remains UK’s Most Popular Social Networking Site
Commercial radio revenue figures, released today by RadioCentre, the industry body for commercial radio, show that radio advertising continued to grow during the first quarter of 2008 with a year on year increase of 6.7%, to £158.8 million.Within this figure national revenue showed the strongest growth with a 9.4% increase year on year.The commercial radio… Continue reading Commercial Radio Sees Adspend Increase In Q1
Facebook is still the most popular social networking site in the UK following a 7.2% rise in unique users from March to April, according to new figures from comScore. The site was up by a massive 288.9% year on year, to 14.35 million UK unique users during April. The average time spent by each user… Continue reading Facebook Remains UK’s Most Popular Social Networking Site
The market for rich media advertising on mobile will reach $2.79 billion (€1.77 billion) by 2012, with global mobile TV advertising accounting for the lions share at $2.44 billion (€1.55 billion), according to new research from Screen Digest. By 2012 advertising will account for over 20% of mobile TV revenues, but without its own metrics… Continue reading Mobile Rich Media Advertising Will Reach $2.8bn
Saturday saw the FA Cup Final between Portsmouth and Cardiff on BBC One, with the lads from the south coast running out 1-0 winners.A peak of 7.6 million adult viewers – a 52.7% share of the audience – tuned in to the action, with an average of 4.6 million watching all the coverage.Later on Saturday,… Continue reading 7.6m See Portsmouth Lift The FA Cup
Bauer’s Q Radio has named Eddie Piller and Russell Kane as new resident presenters ahead of its launch on 2 June.Piller is due to host a weekly Friday night slot, while Kane is set to head up a weekly Sunday comedy show.Last week the station announced that former XFM and BBC 2 presenter, Samanthi, would… Continue reading Q Radio Announces New Line Up
Microsoft has re-entered talks with Yahoo! about a limited merger just weeks after its takeover bid collapsed as both companies failed to find common ground.Yahoo! turned down Microsoft’s $33-a-share deal, saying it undervalues the company, which they believe is worth $37 a share (see NewsLine).The compromise comes as billionaire investor Carl Icahn – whose fund… Continue reading Microsoft Re-Opens Negotiations With Yahoo!