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Google has been named the world’s most powerful brand, with new research valuing it at $86.1 billion.The research by Millward Brown, which is owned by WPP, found that the value of all brands in its top 100 list increased by 21% from $1.6 trillion in 2007 to $1.94 trillion in 2008, more than double the… Continue reading Google Named World’s Most Powerful Brand

BSkyB has reportedly received expressions of interest in its 17.9% stake in ITV from broadcaster RTL and US billionaire Haim Saban.US billionaire Saban has a track record of close ties with Rupert Murdoch, having folded his television production company Saban entertainment into Murdoch’s Fox Family Worldwide.Saban now operates the media investment company Saban Capital Group,… Continue reading Sky Receives Interest In ITV Stake

BSkyB has reportedly received expressions of interest in its 17.9% stake in ITV from broadcaster RTL and US billionaire Haim Saban. BSkyB recently confirmed the launch of a legal challenge against the competition regulator’s ruling ordering it to sell the majority of its ITV stake. If Sky loses the appeal and is forced to sell… Continue reading Sky Receives Expressions Of Interest In ITV Stake

Nokia, the world’s largest mobile phone company, has warned that the global mobile phone market is set to decline for the first time. The mobile company, which was releasing its first quarter results, said that it expects the number of phones sold to increase by 10% from the 1.1 billion phones sold last year. However,… Continue reading Mobile Phone Market To Decline Says Nokia

Confounding analyst predictions, Google has reported 31% growth in quarterly profits and 20% growth in users clicking through to paid for ads. The company reported profit after tax of $1.3 billion (£655 million) for the first quarter of 2008, with aggregate paid clicks rising by approximately 20% year on year, and 4% period on period.… Continue reading Google Reports 31% Profit Growth

A new report from Efficient Frontier shows that Google accounted for 77% of total search spend in the first quarter of 2008. Return on investment (ROI) on Google improved by 24%, click-through rates (CTRs) improved by 19%, and cost per click (CPC) rates increased by 11% in the period between Q1 2007 and Q1 2008,… Continue reading Google Accounted For 77% Of Search Spend In Q1 2008

The return of The Graham Norton Show on BBC Two had a peak of 1.7 million adult viewers in its 9pm slot last night.The first episode in the new series featured Hollywood legends Tony Curtis and Kevin Bacon, and managed to get an 8% share of the audience between 9pm and 9.30pm.Over on Five at… Continue reading Norton’s Return Gets 1.7m Viewers

Google has revealed that it saw 20% growth in users clicking through to paid for ads in the first three months of 2008.The search engine giant also reported profit after tax of $1.3 billion (£655 million) for the first quarter of 2008.In March, figures from research firm comScore appeared to show that the growth in… Continue reading Google Reports First Quarter Growth

Thinkbox, the television marketing body for UK commercial broadcasters, is relaunching its website next month.Thinkbox said that the new website will better reflect the expanding TV landscape and broaden its focus on the opportunities offered by new and emerging TV technologies.New content will include a TV Technology Zone in collaboration with Decipher, a dedicated TV… Continue reading Thinkbox To Relaunch Website

Recommendations from friends and families have the greatest influence on brand choice of all touchpoints, according to the results of ZenithOptimedia’s research project, Touchpoints ROI Tracker.The influence of word of mouth is on average 22% higher than television advertising, said Zenith.It added that the influence of the internet, which continues to grow in power, increases… Continue reading Word Of Mouth Has Greatest Influence On Brand Choice