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Video search engine Blinkx has announced a partnership with Publicis subsidiary Denuo, which will look at ways of improving online video advertising, and content partnerships with BBC iPlayer, CBS and the Weather Channel.The partnership with Denuo will see collaboration on projects aimed at understanding how online video advertising can become more effective and better targeted… Continue reading Blinkx Announces Key Partnerships

ITV has hired former BBC One controller Peter Fincham to take over from Simon Shaps as director of television.ITV has also announced that Michael Grade has agreed to stay in post as executive chairman until the end of 2010, one year longer than his original three-year term.Shaps, who has headed ITV’s channels division since 2005,… Continue reading Fincham To Replace Shaps At ITV

Virgin Media has announced that it added 24,000 net cable subscribers in the fourth quarter of 2007, while churn dropped to 1.4% from 1.7% in the previous quarter.The cable company also saw its broadband subscriber net additions grow by 15.6% to 111,200, up from 96,100.Its earnings before interest, tax, depreciation and amortization, increased by 2.6%… Continue reading Virgin Media Enjoys Subscriber Boost

Radio-specific ownership rules create unnecessary barriers to industry consolidation, commercial radio representatives told peers at the House of Lords yesterday.The appearance was part of the House of Lords Select Committee on Communications’ ongoing inquiry into Media Ownership and the News.RadioCentre chief executive Andrew Harrison was joined on the panel by Mark Story, managing director of… Continue reading Commercial Radio Calls For End To Outdated Ownership Rules

Marketers worldwide believe that 65% of their marketing spend had no discernible effect on consumers in 2007, according to a new report from the Fournaise Marketing Group.The Global Marketing Effectiveness report surveyed 3,000 marketing professionals, questioning them on a range of issues such as the efficacy of different marketing tools and the pressures and concerns… Continue reading Report Claims Marketing Effectiveness At All Time Low

The camp drama of Hotel Babylon was a big hit last night, with guest star Alan Davies helping to bring in a peak audience of 5.1 million adults.The BBC One show, on at 9pm, had an average audience of five million adults (a 23% share).It was a strong night for the Corporation’s main channel, with… Continue reading 5.1m Adults Check Into Hotel Babylon

The Daily Sport is undergoing a relaunch from Monday which will give it a lads’ mag outlook.The relaunch will eventually see the paper get a new cover and a fresh news layout as well as extended football coverage, which are intended to give it the feel of magazines such as Nuts and Zoo.The first phase… Continue reading Daily Sport Gets Revamp

Thinkbox, the television marketing body for the UK’s main commercial broadcasters, has commissioned a major new independent study to examine how TV programme sponsorship works.The study will include detailed examination of the implicit and associative effects of sponsorship and how it can best be evaluated and measured.Thinkbox has commissioned research consultancy Duckfoot to carry out… Continue reading Thinkbox Commissions Major Research Into TV Sponsorship

There are still 26 million television sets in the UK which need to be converted to digital or replaced before switchover, according to a new report from The National Audit Office.Although the report found that 85% of households have already switched from analogue to digital TV for their main set, 31% of people do not… Continue reading 26m TV Sets Still To Go Digital

Google’s share price suffered a fall last night, closing at its lowest point for nine months. The online giant saw its share price fall to $464.19 (£233.75) by close of trading yesterday. Since a November peak of $747.24, Google’s shares have fallen 38%. The dip followed the publication of data by online analyst comScore which… Continue reading Google’s Share Price Falls