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Free weekly magazine Sport is to undergo several changes, as the woman credited with launching the title leaves the publisher, according to a report.Nadia Nardonnet stepped down as managing director of Sport last week after nearly three years with the French-owned title.According to a report in Media Week, the day-to-day running of the magazine will… Continue reading Changes Ahead For Sport

Communications regulator Ofcom has proposed changes to television advertising rules, which could see greater flexibility for timings and the amount of advertising broadcasters could show.Ofcom said it would look at removing the rule requiring a 20-minute interval between ad breaks within programmes. It believes that allowing flexibility for the timing of breaks is likely to… Continue reading Ofcom Could Introduce Major Changes To TV Advertising

ITV1 has unveiled its spring/summer line-up, with a documentary on the Duke of Edinburgh one of the highlights on offer.Other new factual programmes include Black Market Britain and NHS Life and Death.Martin Clunes will explore the history of dogs in Martin Clunes: A Man and his Dogs, while Griff Rhys Jones will spend a day… Continue reading ITV Unveils Spring/Summer Line-Up

GMTV will reintroduce competitions before the summer, following on from the phone-in scandals that led to fines and resignations for the broadcaster.The broadcaster is pledging that competitions will only return once it is convinced that safeguards to ensure fair play are in place.In a statement of programme policy for 2008, GMTV outlined an overhaul of… Continue reading GMTV To Reintroduce Competitions By Summer

The IPA has released a report which warns that if businesses cut their marketing budgets in the event of an economic downturn, they risk significantly damaging their brands.Advertising in a Downturn says that budget reductions could lead to a loss of market share, a decline in brand image and long-term sales damage.It was based on… Continue reading IPA Warns Against Cutting Marketing Budgets In Tough Economic Climate

Rob Atkinson, new UK managing director at Clear Channel Outdoor UK, reports on the latest innovations in outdoor advertising and explains how the world’s oldest advertising medium is evolving with the latest technology…Outdoor is arguably today’s most powerful advertising medium – from the moment we set outside to the time we return home we are… Continue reading Outdoor Innovations

Sky has won the TV, mobile and online rights for most of the Champions League games between 2009 and 2012 for an estimated £240 million.The satellite broadcaster has also gained rights to show highlights on a Tuesday and all games on a Wednesday, apart from the first-choice fixture.Sky outbid three rivals to secure the rights,… Continue reading Sky Scores Big Champions League Win

Last night’s MRG evening meeting featured two presentations on international audiences: the first looked at changing news consumption in the digital age, the second examined how European consumers navigate complex decision making processes.The first presentation featured a study carried out by Essential Research for the BBC, and was presented by Jeremy Nye, head of audience… Continue reading MRG Evening Meeting: International Audiences

More than 120 MPs have backed a plan to introduce a UK-wide local channel on the Freeview digital platform.The proposed local television network, Channel 6, put forward by a coalition of local TV operators and campaigners called United for Local Television, could carry local news, programming and advertising. It would also run ‘networked’ public service… Continue reading MPs Back Local Freeview Channel

The results of a new study from comScore show that non-newspaper readers in the US are likely to be younger than average online news consumers, while heavy newspaper readers are more likely than average to engage with traditional print news brands online. Heavy print newspaper readers show a strong skew towards older age segments, while… Continue reading Heavy Online News Consumers Are Not Newspaper Readers