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Radio presenter Adrian Clarkson is replacing Yannick Lawry on UK digital radio station GaydarRadio.Clarkson will present the live early evening show which is being extended by one hour and will broadcast each weekday night live from the digital radio station’s flagship London entertainment venue, Profile.Lawry, who has decided to leave his GaydarRadio slot after four… Continue reading New DJ For GaydarRadio

Daily Newspaper MarketThe latest ABC figures for the main national daily newspapers reveal that circulations suffered an overall decline of 1.1% for October.The only Quality national daily title not to suffer a slump in circulation was the Financial Times, which posted a year on year increase of more than 2%.The Mid-Market titles remained relatively static… Continue reading ABC National Newspaper Round-Up: October 2007

thelondonpaper‘s circulation remained ahead of the London Lite‘s in October, with thelondonpaper enjoying an increase of more than 3,900 copies month on month.thelondonpaper now has a circulation of almost 495,700, whilst the London Lite‘s rests at almost 401,000 after a month on month decline of nearly 900 copies.Paid-for title the Evening Standard enjoyed a small… Continue reading thelondonpaper Remains In Front Of London Lite

Facebook, the social networking success story of 2007, has launched a new ad system which will “create the most effective marketing ever seen”, according to the company’s chief revenue officer, Owen Van Natta.Speaking at the IAB Engage conference, Van Natta outlined the system, explaining that brands and advertisers could now create their own profile, as… Continue reading Facebook Launches “Most Effective Marketing Ever Seen”

A new survey of online media owner service levels has revealed overall unsatisfactory results in the service levels of both search and display online media owners, but minor improvements in some key areas.The IPA Digital Media Group’s survey, a follow up to one sent out in May, has found that there has been an overall… Continue reading Decline In Search and Display Satisfaction Levels For Online Media Owners

BBC One’s The Nature Of Britain beat off BAFTA’s big birthday bash on ITV1 last night, with a peak of 4.3 million adults tuning in to see Titchmarsh twitter on about the flora and fauna of this sceptred isle.The popular nature show, on at 9pm, was up against Happy Birthday BAFTA on ITV1 at the… Continue reading British Nature Beats BAFTA

Matthew Brittin, director of Google UK, yesterday said that marketers should go “back to basics”, adding that they need to put more emphasis on what their brand stands for.Speaking at IAB Engage 2007, Brittin said that “the majority of brand owners have not yet worked out the rules and do not yet know how to… Continue reading Google Urges Marketers To Go Back To Basics

BBC Worldwide, the commercial arm of the corporation, has begun rolling-out ads on its international website.The BBC has announced three major advertising partners for the first slots – Airbus, British Airways and Hublot.Watch maker Hublot will be running a global promotion on the news home page showing its product, while BA will be maintaining a… Continue reading Ads Begin On BBC’s International Website

Thinkbox, the marketing body for commercial television, has announced the appointment of The Red Brick Road as its first creative agency.The Red Brick Road was appointed following a four-way strategic pitch – managed by the AAR – and will be responsible for supporting all the communications for Thinkbox’s online, direct marketing and advertising communications, including… Continue reading Thinkbox Appoints First Creative Agency

AOL has acquired online advertising company Quigo, in a deal that could be worth over $300 million, according to AOL chairman and CEO Randy Falco, who was speaking at yesterday’s IAB Engage 2007 conference in London.Quigo has developed online advertising technology that makes it easier for people to receive targeted ads. Falco said that the… Continue reading AOL Buys Targeted Ad Company In $300m Deal