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All terrestrial channels saw their viewing share in all homes drop year on year for September, with the exception of BBC One, which recorded a marginal increase.Channel 4 saw the sharpest fall, by more than one percentage point, whilst other channels bolstered their share by almost two percentage points, taking their share to over 37%.All… Continue reading Television Viewing Round-Up – September 2007

IPC TX, the TV weeklies publisher, has unveiled a major qualitative research study providing ongoing insight into UK TV magazine reading households.The 18-month research project, The Street, offers detailed insight into the lifestyles, attitudes and aspirations of TV weeklies consumers.The first wave of research has found that the woman in the household rules the home,… Continue reading IPC Unveils TV Magazine Research

Marketing spend is predicted to record its strongest growth ever this year, with online marketing now accounting for 6% of all spending, according to the IPA’s Q3 2007 Bellwether Report.However, there is a note of caution going forward, with speculation that spend could start to be trimmed due to the turmoil in the financial markets.Main… Continue reading Bellwether Q3 2007: Marketing Spend To Record Strongest Ever Growth

Up to 20% of households in Whitehaven have not yet bought a digital set-top box, despite digital switchover starting there this Wednesday.A report in yesterday’s Observer quotes figures from Digital UK – the body leading digital switchover in the UK – saying that around 5,000 households in Whitehaven are not yet ready for the analogue… Continue reading 20% Of Households In Whitehaven Not Ready For Switchover

A new report predicts that long-running dramas, magazine and factual programmes will become more popular on television than the current crop of reality and game show franchises.However, TV brands such as Wife Swap and the Idol franchise are set to become more popular over the next five years, according to the report by Oliver &… Continue reading Report Predicts Slow-Down In Reality And Game Show Formats

The Audit Bureau of Circulations is to provide monthly sales figures for UK consumer magazines in its biannual audit for the first time.The figures will make their first appearance in the ABC biannual audit for the first half of 2008.The changes come following a request from the Periodical Publishers Association board “to allow publishers to… Continue reading ABC To Provide Monthly Consumer Magazine Figures

With the first live edition of The X Factor pushed back a week by the semi-finals of the Rugby World Cup 2007, BBC One waltzed away with the early evening viewers on Saturday.The second week of the ballroom dancing competition attracted a healthy average adult rating of 7.3 million viewers, easily defeating ITV1’s golden couple… Continue reading While The X Factor Cat’s Away …Come Dancing Plays With 7m Viewers

It was an emotional, hard-fought victory, but in the end the script only allowed for one winner, with England drawing on all their reserves of courage and indefatigability to defeat the French in their own back-yard.In a match that gave new meaning to the word tense, England emerged triumphant at the end of 80 minutes,… Continue reading 3.5 Million ABC1 Men Watch England Triumph

The big news in the City last week concerned Emap, with the company completing the first round of its break-up auction.At the start of the week it was reported that Hearst, owner of the UK’s third largest magazine publisher The National Magazine Company, had made a £700 million indicative offer for Emap’s consumer magazine division… Continue reading Media In The City: Emap Auction Moves To Second Round

The number of US paying users of online video sites has grown significantly between 2006 and 2007, according to new research from Parks Associates. Broadband Video: A Market Update finds that the number of broadband households in the US paying for online video content now stands at nearly 12 million, up from a little more… Continue reading Number Of US Paying Users Of Online Video Sites Increases