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Marketing spend is predicted to record its strongest growth ever this year, with online marketing now accounting for 6% of all spending, according to the IPA’s Q3 2007 Bellwether Report. However, there is a note of caution going forward, with speculation that spend could start to be trimmed due to the turmoil in the financial… Continue reading Bellwether Q3 2007: Marketing Spend To Record Strongest Ever Growth

Emap has finished the first round of its break-up auction, and at least five bidders for each division have made it through to the next stage, according to a report. A report in today’s Times says that those through to the second round of bidding for the consumer magazines division include Hearst, Providence, Cinven, Quadrangle… Continue reading Several Bidders In Next Stage Of Emap Sell-Off

A new study from comScore has found that more than 750 million people age 15 and older – or 95% of the worldwide internet audience – conducted 61 billion searches worldwide in August, an average of more than 80 searches per searcher. comScore says that its qSearch 2.0 service offers the first panoramic worldwide view… Continue reading 61 Billion Internet Searches Conducted In August

BBC One won the all-important 9pm ratings battle last night, as Who Do You Think You Are? picked up a peak of 6.6 million adults (a 33.9% share of the audience).The show, which revealed some hitherto unknown parts of Graham Norton, had an average audience of 6.3 million adults for its hour long running time.Over… Continue reading Who Do You Think You Are? Gets 6.6m Adult Viewers

Daily Newspaper MarketLatest ABC figures for the main national daily newspapers show that circulation declined overall by 1.5% for September, with titles affected across the sectors.All Quality daily titles, with the exception of the Financial Times, which pushed its circulation up by more than 2%, experienced a year on year downturn for the month.Both Mid-Market… Continue reading ABC National Newspaper Round-Up: September 2007

MediaTel Group is set to host an important seminar on the ‘Future of Agencies’, looking at the myriad of issues surrounding the hub of the advertising industry.Andrew Walmsley, co-founder of i-level, will join the likes of Greg Grimmer, managing director of Zed Media, on the panel, discussing everything from whether agencies are doing enough to… Continue reading Agencies Under The Spotlight At Forthcoming Seminar

September saw thelondonpaper stay ahead of the London Lite, with both titles suffering small month on month decreases in circulation, of around 1%.thelondonpaper‘s circulation now stands at around 491,700, whilst the London Lite has a total of more than 401,800.Paid-for title the Evening Standard enjoyed a month on month increase in its circulation, up around… Continue reading thelondonpaper Stays Ahead Of London Lite

Virgin Media is launching online near-live coverage of the build-up to football matches, coming to viewers from stadiums around the UK.Audiences will be able to watch interviews, comedy sketches and get the views of the fans in the build up to kick-off before Saturday matches.The broadcaster has signed a deal with M3U.com, the internet TV… Continue reading Virgin Media Bolsters Online Football Content

A new report compiled by the London School of Economics and Carphone Warehouse has found that the UK sends more text messages than any other EU nation.The survey, which investigates mobile phone use in Europe, also found that over a quarter of Britons under 25 say that they are addicted to their phones, whilst 20%… Continue reading UK Sends More Texts Than Any Other EU Nation

The Daily Mirror’s Pride of Britain Awards were the big winner for ITV last night, drawing in almost 6.3 million adult viewers on average over its hour and a half running time.The programme easily triumphed in the 9pm to 10.30pm timeslot, gaining the channel a 30.3% viewing share.Up against it was yet another wildlife/British coast… Continue reading More Than Six Million Show Pride In ITV