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UK participation in social networking usage was the highest in Europe in August, with 24.9 million unique visitors – 78% of the total UK online population – now belonging to the country’s social networking community.The European social networking community stood at 127.3 million unique visitors in August – reaching 56% of the European online population.comScore… Continue reading UK Social Networking Participation Was Highest In Europe In August

The Audit Bureau of Circulations is to restructure, to better reflect the increasingly online and multi-platform media world, and to “best serve the needs of both the buying and selling communities”.Account teams responsible for managing ABC’s traditional print-based media owner members will take on additional responsibility for all ABC relevant platforms – specifically online/digital and… Continue reading ABC Restructures For Changing Media World

Titan Outdoor is trialling new six-sheet digital screens ahead of a launch across its rail networks.The multimillion pound investment has already seen Metropolitan Police ads on the 65 inch digital screens at Victoria Station, with more advertisers to follow over the coming months.It is understood that the trial is just one of many that Titan… Continue reading Titan Outdoor Trials Digital Screens

New research from Nielsen//NetRatings has found that the Guardian remains the most popular national UK newspaper website – as it has been for each of the last 12 months – with 2.7 million unique visitors in August.The research – looking at the performance of the ten most popular national newspapers in the UK in terms… Continue reading Guardian Remains Most Popular National UK Newspaper Website

Google has acquired the Finnish social networking site Jaiku for an undisclosed amount. The site, which lets users share what they are doing at any given time, is based in Helsinki and was founded by Jyri Engestrom and Petteri Koponen in February 2006. Jaiku allows users to connect with friends through the internet or instant… Continue reading Google Acquires Finnish Social Networking Site

A new study from Airwide Solutions has found that the mobile marketing industry is making significant progress, with 28% of companies surveyed having already launched live SMS campaigns and 18% having launched live MMS campaigns. Growth in the sophistication of mobile marketing campaigns was reflected in the number of brands considering implementing both SMS and… Continue reading Mobile Marketing Industry “Making Significant Progress”

New broadband and IPTV statistics unveiled at the Broadband World Forum Europe in Berlin show that the number of people using IPTV services increased by 179% in the 12 months to 30 June 2007. The statistics, prepared for the DSL Forum by industry analyst Point Topic, reveal that over eight million people are now connected… Continue reading Eight Million People Now Using IPTV Services

ITV’s programming woes are not a direct result of the Contract Rights Renewal mechanism, but rather a lack of investment in the 1990s, according to Jim Marshall, chairman of Starcom Mediavest Group, who was speaking at MediaTel Group’s ‘Future of Television’ seminar in London yesterday. “The company spent a decade sorting out the business of… Continue reading Panellists Show Little Sympathy For ITV’s CRR Woes

Choice and peer recommendations will be at the heart of the next generation of electronic programme guides (EPGs), with personalisation becoming more prominent. Speaking at yesterday’s MediaTel Group seminar on the ‘Future of Television’, panelist Paul Cleghorn, of Tape It Off The Internet (TIOTI), said that the EPG is “on its last legs” and that… Continue reading EPGs To Get Personal

An increase in the amount of minutes per hour of advertising on television would lessen the effectiveness of the marketing, according to panellists at the ‘Future of Television’ seminar, held by MediaTel Group in London yesterday. Recent reports have suggested that Ofcom is looking at the possibility of pushing up the current limit to as… Continue reading Increase In TV Ad Minutage Would Damage Efficacy