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Digital UK, the body leading digital switchover in the UK, is launching a national information campaign to promote the switchover, which starts in just under one month’s time.The switch to digital begins in Whitehaven, Cumbria on October 17, before rolling out across the entire country region-by-region over the next few years, finishing in 2012.The £8… Continue reading Digital UK Launches Switchover Information Campaign

Virgin Media’s new entertainment channel, Virgin 1, is to launch on October 1.Virgin 1, available on Freeview, satellite and cable and Virgin Media’s catch-up TV, recently unveiled its brand identity, comprising a red number one figure emblazoned with the Virgin Logo (see Virgin Unveils New Channel Logo).The logo, conceived by directing duo Conkerco in collaboration… Continue reading Virgin 1 Gets October Launch Date

Radio advertising has a new set of guidelines regarding the marketing of food and drink brands, following crackdowns on TV and online ads for these products.BCAP, the Broadcast Committee of Advertising Practice, has unveiled new rules which ban the use of celebrities and other characters in ads aimed directly at children, especially those in primary… Continue reading Radio Ads Get Junk Food Restrictions

UK consumers now spend 72% more on magazines than they did 10 years ago, with people spending on average 260 days of their lives reading magazines, according to a survey completed by Magazine Week, a new initiative from the Periodical Publishers Association (PPA).The survey revealed that UK retailers now see a combined revenue from 20… Continue reading UK Consumers Spending More On Magazines

Stuart McDonald, head of advertising insight at News International, dissects last week’s NRS release for the free London papers, explaining why NI is not totally happy with their ‘second place’ result and why the company believes the NRS must change…Last week the NRS released the first readership figures for the free evening newspapers in London,… Continue reading NRS – In Second Place But Still Dabbling In Performance Enhancers

Friday saw England take on the mighty South Africa and there were precious few positives for England to take from a game in which they were soundly thrashed.A humiliating 0-36 defeat exposed all of England’s shortcomings, and matters went from bad to worse towards the end of the match when Jason Robinson sped forward in… Continue reading England No Match For South Africa

Media research and analysis giant, TNS, is to make changes to the organisation of its client services team following the appointment of Nick Burfitt to the role of global director within the TNS iTRAM sector.Dalia Gereis has been promoted to the position of client service director for the TV Bureau, assuming the responsibility for all… Continue reading TNS Shakes Up Client Services Team

Surely there aren’t many more places left for Michael Palin to visit on the planet, but his latest journey to ‘new Europe’ lured an average of more than 7.2 million adult viewers to BBC One last night.The programme, which featured the Nicest Man In Britain’s usual mix of travel, humour, anecdotes and breathtaking scenery, managed… Continue reading Palin Sees Off Hell’s Kitchen For Sunday Night Ratings Crown

Last week saw Publicis acquire the French digital agency Wcube for an undisclosed sum, intending to rebrand Wcube and integrate it into the Publicis Modem worldwide digital network.Olivier Fleurot, executive chairman of Publicis Worldwide, said that the acquisition marked a decisive step in the deployment of the company’s digital offering (Full Story).JCDecaux announced its results… Continue reading Media In The City: Publicis Acquires French Digital Agency

SMG is to stop the sale of Virgin Radio after bids failed to match the £80 million asking price, allowing it to focus on floating Virgin on the stock market next spring. A report in the Sunday Telegraph said that offers for Virgin were received from Global Radio and Vitruvian Partners, a private equity firm.… Continue reading SMG To Call Off Virgin Radio Sale